Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 01/19/15
actionable marketing guide
Dear , Please allow me to take a moment to honor
Martin Luther King Jr. There’s little that I can say that is as poetic or as powerful as his “I Have A Dream” speech
delivered on the steps of the Lincoln Memorial. Dr. King’s words are greater than anything most of us will ever write, not only in their sparse beauty but also in the power of what they accomplished. What do these words mean for your marketing? While asking this question may seem to make Dr. King’s words appear trite. The reality is that as a marketer, you must understand that the power of
your words doesn’t depend on how many you use or how sophisticated they are. Rather, it’s about how clearly you get your message across and encourage your audience to act. Take the time to appreciate what’s important in your life. Happy marketing, Heidi Cohen
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Social Media Marketing 2015: Where Is Your Audience?
Social media is not only mature in terms of its life cycle but also in terms of the age of participants. 15 Ways You Can Beat The Content Marketing OddsIs Your Content Marketing Living Up To Its Potential?
Understand that it’s not what you’re doing that’s the challenge. People face more competition for their scarce attention. There’s just more information in different formats from multiple devices fighting for readers’ awareness. And this doesn’t include the people in their lives and the environment in which they live. Continue reading Decreased Facebook Visibility: What Can You Do?30 Low Budget Tactics To Maximize Small Business Reach
Facebook made this change to reduce the use of push marketing messages. (For the details, see Facebook’s announcement.) |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me.
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
Attraction 101: Content Marketing 3 Essential Ways to Use Content Marketing for Generating Top-of-Funnel Leads It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads. Download This Essential eBook Today!!
We just published our first article on LinkedIn Publishing. We’d love it if you showed us some social media love! It’s Your 2015 Content Marketing Success Checklist. It contains 50 tactics!!!
Heidi Cohen was quoted in Curata’s Complete Content Curation Guide.
Actionable Marketing Guide was selected as one of the “21 Marketing Blogs that will not leave you indifferent after reading.” It’s a great list and worth checking
out.
Henley Wong of BuzzSumo invited Heidi Cohen to contribute to 17 Experts Tips On Dealing with The Latest Facebook Algorithm Changes
Infoprofitz selected our Lead Gen article for their top resources. It’s worth
bookmarking and reading.
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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