Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 01/26/15
actionable marketing guide
Dear , Greetings from a white frosted New York. We’re bundled up in the suburbs waiting for Blizzard 2015. This past week has left me speechless (which if you ask my husband is difficult to do!) I want to thank you my loyal readers from the bottom of my heart since Actionable Marketing Guide was shortlisted for 4 different blog awards!!!
We also made these other 2 blog lists:
What do these awards mean for your marketing? Look closely and you’ll see that Social Media Examiner refers to my blog as Actionable Marketing Guide, its current name, while the others use Heidi Cohen, my name and the main URL for the blog. I changed the name of the blog in 2013 or 2014 to Actionable Marketing Guide and have been using the name at conferences and
communications but the blog is still closely aligned with my personal brand. BTW--I look forward to meeting many of you in real life this year. I’m in the process of firming up my travel and presentation schedule for 2015. I’ll share it with you next week or so. Happy marketing, Heidi P.S. If you want to have a Top 10 quality webmaster,
check out Larry Aronson. He handles all of my tech support.
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How To Drive Measurable Social Media Results
Or does your c-suite grumble that your social media investments are NOT contributing to your business’s objectives? A top marketer told me about a social media campaign his agency created for a high profile client. 3 No-Brainer Reasons To Curate ContentContent Curation To The Rescue!
Yet, creating sufficient new, tailored content to distribute across social media and owned platforms on a regular basis is overwhelming. Content curation to the rescue! What Top 10 Bloggers Do Differently From You To Succeed?10 Tricks For Success From The Top 10 Blogs
Before you ask: “Do I have what it takes to be a Top 10 Blogger?” Listen, I understand what you’re thinking because I wondered the same thing myself. (BTW—this blog was short-listed for Social Media Examiner’s Top 10 Social Media Blogs 2015 along with 19 other amazing blogs. Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me.
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
5 Ways to Integrate Social Marketing Across Marketing Channels Fully Harness the Power of Social Media Marketing by Putting It On the Table With Every Other Marketing Channel Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy. Download This Important eBook Today!!
We just published our first article on LinkedIn Publishing. We’d love it if you showed us some social media love! It’s Your 2015 Content Marketing Success Checklist. It contains 50 tactics!!!
Heidi Cohen was quoted in Deanna Lazzaroni’s LinkedIn article entitled, “Make Waves on LinkedIn in 2015: Marketing Big Kahunas Share 5 Tips for Success”
Tom Pick included the Actionable Marketing Guide’s LinkedIn guide in his roundup post on the topic. It’s a great list and worth checking out.
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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