Published: Mon, 01/05/15
Dear , Happy New Year from New York City,
one of the must-be places for this festive holiday. Before we dive into our letter, we apologise to anyone who received an inadvertent email to download our Ultimate 2015 Marketing Checklist. Here's the correct link: Despite the cold and long wait, people wait in Times Square to see the geodesic sphere composed of 2,688 Waterford Crystal triangles drop so they can count down the last seconds of the old year in person. Each year, Waterford Crystal
creates a special pattern for the triangles of glass with a new theme for the year. It’s a top-secret project according to their marketing manager. Why does Waterford Crystal bother to go through all that trouble when viewers can’t see the details of the individual triangles of glass? It provides a focus for their business that’s core to their
principles. Waterford’s participation in the New Year’s crystal ball is bigger than their contribution and sponsorship. It’s about their workmanship and art. What does this mean for your marketing? Think beyond just attracting sales. Consider what you plan to do in 2015 that gets your business to think big in a way that’s core to your corporate values. To help you get started right, download The Ultimate 2015 Marketing Checklist: Wishing you the best for
2015. Happy marketing, Heidi Cohen
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2015 Social Media Predictions: 10 Forecasts You Need27 Actionable Social Media Marketing Tactics For 2015
2015 Social Media PredictionsHere are the Top 10 2015 Social Media Predictions (plus a bonus) including the challenges involved for each social network. Continue reading 35 Tactics To Improve Your 2015 Content Marketing10 Big 2015 Content Marketing Predictions
10 Big 2015 content marketing predictionsHere are the 10 big 2015 content marketing predictions and related tactics you need to get your business on track to succeed. (BTW—Here’s what we’re predicting for social media in 2015.) Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk.
Content Marketing World 2015, is now open for registration. This must-attend marketing event of the year will be held September 8-11, in Cleveland.
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Heidi Cohen’s forecast for social media was included in Social Media Examiner’s 28 Social Media Marketing Predictions for 2015 From the Pros. This article is worth reading since it shows what the experts think will be hot in 2015.
Heidi Cohen was selected as one of the Top 5
Influencers to Watch in 2015 by Spudge.
Heidi Cohen’s predictions for content marketing were included in Social Media Today’s Driving Traffic With Content: 12 Content Marketing Leaders Reveal The Truth.
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