Heidi Cohen's Actionable Marketing Newsletter
Published: Tue, 02/17/15
actionable marketing guide
Dear , Love was in the air this weekend. On the train home, women were showing the red. In New York
City, it was a very chilly Valentine’s Day. This combination made it difficult to flag a cab down Saturday afternoon. I finally got a cab because I was going in the same direction as the driver who was heading home to take his wife out to celebrate. Cab drivers turn their top light off when they’re on their way home. The cab driver shared with me that he was married for 10 years and that he had spent a lot of time looking for a special
present. He showed me a picture of the coat he had bought his wife for Valentine’s Day because the weather was so cold and he wanted her to be warm. I was touched by his story and tipped him $5 for a $7 ride because I wanted to help him enjoy his evening out. In New York, the average tip is 10% to 20%. What does this mean for you as a marketer?
Happy marketing, Heidi
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Social Media Quality VS Quantity
The rule of thumb is that your target audience must see your message 5 to 7 times before they believe it. To achieve this objective, today’s marketers must distribute their content on social media because it’s where their prospects spend their time, over an hour a day!!! How To Develop Your Content Curation Editorial CalendarContent Curation Editorial Calendar: 5 Easy Steps [Chart]
To maximize the value of each piece of content you’ve created, plan future content use in your content curation editorial calendar. 14 Ways To Romance Your Audience With Content MarketingHow To Create Content Your Audience Will Love
I’m not saying this because it’s Valentine’s Day because true romance doesn’t need a special holiday to celebrate your relationship and care. Rather it’s something you do everyday. |
![Content Curation Editorial Calendar: 5 Easy Steps [Chart]](http://heidicohen.com/wp-content/uploads/Content-Curation-Editorial-Calendar-300x208.jpg)
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me.
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
Sales and Marketing Alignment in Lead Management Learn to use best practice lead nurturing, lead taxonomy, and service-level
agreements to align functions. Join us for the “Sales and Marketing Alignment in Lead Management” webcast on Content is a powerful tool used in nurturing, but much of the content that B2B organizations produce goes unused. NetLine's LeadSource and LeadFlow allow customers to generate effective content marketing campaigns that can be specifically tailored to the needs of the client in the most cost effective manner. You'll also find out about the Level of Qualification, the Nurture Content Strategy, and much more! Brought to you by SiriusDecisions, your hosts Laura Cross and Bob Alvin are more than qualified to take you on this lead nurturing journey. Together they draw on more than twenty years of technical management experience to deliver you effective content marketing strategy and guidance. Sign Up For This Important Webcast Now!!
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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