Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 02/23/15
actionable marketing guide
Dear , I’m writing this letter from the chill of my living
room where we’ve been without heat since last Monday when our heat pipes froze and burst when the temperatures dropped. I can’t really blame them. It was very cold and unfortunately, our heating pipes like everything else in New York City are crammed for space. In this case, the pipes are in the few inches between the outside brick wall and our kitchen’s plasterboard. While there’s a charm to older buildings, it’s best appreciated during the mild
temperatures of spring and fall when you need neither heat nor air conditioning. How does this apply to your marketing? Give your content space to shine. Swish everything into a small space and it’s difficult to see your message. The words are tiny and blur together for your reader. Here are a few actionable marketing tips to help your content presentation across platforms.
What else would you add to this list
and why? Happy marketing, Heidi
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Can You Create Content To Attract Maximum Viral Social Shares?
Do you feel it’s impossible to create content that’s a viral social share success? 93% of publishers studied received less than 5,000 social shares per article according to Frac.tl research. While sites like Upworthy makes it look easy, not every one of their articles is a viral social share success. Continue reading Key 2015 Twitter Trends Every Marketer NeedsDo You Still Need Twitter In Your Social Media Strategy?
Twitter has been getting a lot of bad press since its earnings report. Is this a sign that you should stop your Twitter marketing? The short answer: No How The 2015 B2B Purchase Decision Process Has Changed5 Steps To B2B Content Marketing Success
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2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me.
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
Top 10 Productivity Problems Marketing Teams Face and How to Solve Them Does your team have enough time in the day? Is productivity difficult to define? Download this eBook to learn how to be more efficient as a team. In today's fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you're working on, when it'll be done and what's next. At the same time there are frequent interruptions and new work requests while you're juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar? Check out this eBook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them.
Download this Important eBook Today!!
Heidi Cohen was interviewed in Pressly’s Create, Curate Dominate ebook.
James Dillon called Heidi Cohen’s tips “light bulbs of learning” in his highly useful roundup on UGC (aka User Generated Content) called “How Goulet Pens master user generated content without a hashtaggable product” on Gorilla SEO’s blog. Heidi Cohen participates in SlideShare’s #SMsecrets campaign
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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