Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 03/16/15
actionable marketing guide
Dear , The past week has been chock full of fun dates that marketers and content creators can use as hooks for content. Among the options
were:
 To add to our Actionable Marketing Guide Book Corner’s allure, this week, we’re giving away a free copy of Arnie Kuenn’s Content Marketing Works (Amazon
link). All you have to do is sign up on this entry form.Please understand that while we appreciate that our readers are located around the
world, we’re only able to send physical books to people with a US address. We encourage you to sign up to get related goodies even if you don’t have a US postal address. The winner of an ebook version of Jeremy Miller’s Sticky Branding is: William Wagnon.
Congratulations William! We hope that you like the addition of the book section. Going forward there will be new interviews published every Saturday. If you’re an author or represent an author and would like to participate, please drop us a line. We’d like your feedback on the section and the types of questions you’d like us to ask authors. Happy marketing, Heidi P.S. It’s only another 2 weeks until Social Media Marketing World in San Diego. I hope that you’ll join me there. If you can’t afford it, I appreciate your budget challenges. In that case, you may want to take advantage of a virtual pass so that you can get all of the great content wherever you are. |
2015 Small Business Social Media Trends [Research]
93% of the Inc 500 use at least one social media platform or tool based on research by University of Massachusetts Dartmouth. As the fastest-growing private companies in the US, the Inc 500 collectively demonstrate how businesses leverage evolving marketing tools and trends cost-effectively to drive profitable revenues. By definition, these businesses are
trendsetters who continue to improve their reach by pushing the limits of new methods. Continue reading Post-Purchase Content: How To Keep Your Customers Happy And Buying5 Ways To Increase Lifetime Sales With Content Marketing
When a customer buys from your firm is a pivotal marketing moment. P&G considered it so important that it coined the phrase: The Second Moment of Truth. Does your offering still work the way your customers expected when they get it into their office or home?Continue reading 13 Content Curation #FAILSImprove Your Content Curation To Yield Results
Content curation is hot! It’s a no brainer for marketers like you who need to continually feed your target audience’s insatiable needs for information. Don’t take our word for it. Here’s what research by Trap.it found: Continue reading Content Marketing Works – Book InterviewHeidi Cohen Interviews Arnie Kuenn
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?Well of course I have to recommend they focus on content marketing. And the approach I recommend they follow is to start by creating a really useful, core piece of content like a free guide, whitepaper or case study. Put it behind a lead capture form and promote it via social media, blogs posts on their site, and maybe even a press release announcing it. Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me. Can't make the conference? Get a Virtual Ticket and access all sessions when and where you want!
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing What is strategic, continuous data management, and what does it really mean to be data-driven? The proliferation of marketing technology has created a big-data for marketing tsunami, and if not prepared you will get crushed. Marketing technology industry leaders are talking more and more about the role of centralized and always-on data management, and for good reason. In this eBook, you will learn:
Download This Free Report Today!
Need a great reference for blog traffic? Then check out 77 Resources That’ll Get You More Traffic Than Naked Pictures of Kim Kardashian by Philip Kleudgen. Heidi Cohen and the Actionable
Marketing Guide are referenced here. Like anything else on Jon Morrow’s Boost Blog Traffic, it’s a must read. Brian Honigman interviewed Heidi Cohen to find out how to do content marketing on a budget. Read about it in Tackling Content Marketing. Actionable Marketing Tips
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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