Heidi Cohen's Actionable Marketing Newsletter – SWAG Inside!
Published: Mon, 03/23/15
actionable marketing guide
Dear , I’m about to leave for Social Media Marketing World in San Diego. I’m so excited to attend for the first time. (Dare I admit it???) I’ve been looking forward to this opportunity. It’s so great to have everyone involved in social media in one place. I get to see my old pals and to meet some social media colleagues that I’ve never
met IRL. If you’re attending, please let me know. (If not, you may want to consider getting the virtual version of SMMW so that you can get all of the quality education without the travel cost.)   This week, we’re giving away a copy of Gini Dietrich’s Spin Sucks to one lucky winner with a US postal address. Please understand that while we appreciate that our readers are located around the world, we’re only able to send physical books to people with a US address.We encourage you to sign up to get related goodies even if you don’t have a US postal address.   The winner of a print edition of Arnie Kuenn' Content Marketing Works is Sello Richard Mpharoe. Congratulations Sello!Since we’re behind in getting our related goodies from the authors out, we’re offering them to everyone on our weekly email newsletter list. But act now as this link will only be valid for one
week.
Going forward there will be new interviews every Saturday. If you’re a marketing author or represent an author and would like to participate, please drop us a
line. We’d like your feedback on the section and the types of questions you’d like us to ask authors. Happy marketing, Heidi |
7 Guidelines For Visual Content Marketing With Free Images
Visual content are reader magnets. They jump off of the page or social media stream and suck us in without needing to process more complex information. This should be no surprise since rapidly consuming visual information is a natural instinct that keeps us alive. Continue reading The #1 Media Lesson Content Marketers Must LearnMedia Secret: Why Your Content Does Not Drive Sales
Roughly 90% of businesses, both B2B and B2C use content marketing. They heed the words, “Every marketer is a publisher.” (BTW—I wrote this article for ClickZ back in 2006.) Yet, if you’re like most content marketers, you’re focused on creating as much content as possible as part of your content marketing strategy. In the process, you may be missing the key business lesson at the heart of every media entity. Continue reading How To Launch A Successful Business BlogMy Boss Said Yes To The Blog: What Do I Do Now?
For many brides, selecting their wedding dress is the key to their plans for the big day. It’s so big that there’s a television reality show called, “Say Yes To The Dress.” Your business blog is the wedding dress of your organization’s content marketing strategy. I never got the wedding dress hoopla until I bought mine. Being practical, I figured a nice cocktail dress would be fine and save me a bundle of money. But wedding dresses like blogs aren’t about being practical. They’re about your heart and soul. Continue reading Spin Sucks – Book InterviewHeidi Cohen Interviews Gini Dietrich
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?Just one piece of advice?! I’m going to combine two pieces of advice: Read everything you can (I mean everything) on marketing, how it’s changing, and what you can do about it. And then use that knowledge to test, test, test. There isn’t a one-sized fits all when it comes to marketing. Your clients are different than mine so, while my case study may be helpful in thinking through strategy and execution, you’ll still have to test different variables, such as timing, distribution, content types, and more. Continue reading New Post Emails and RSS Feeds Modification Notice We are modifying our new post emails and RSS feeds. Going forward, we will no longer be sending the full text of our articles via these channels. You will see a summary with a link to read the full article on the Actionable Marketing Guide website. Continue reading |
2015 CONFERENCES
Social Media Marketing World (March 25-27) I'll be at Social Media Examiner’s extravaganza in San Diego this week. Please join me. Can't make the conference? Get a Virtual
Ticket and access all sessions when and where you want!
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
Actionable Twitter Tactics: The Complete Guide to Twitter Analytics Learn about the tools you'll need for analyzing and reporting on Twitter. Twitter is a green field for content marketers and social media managers. Download This Free eBook Today!
Need help with your content or social media headlines? Check out Heidi Cohen’s How to Craft Headlines That Draw People to Your Content on Social Media Examiner. It’s chock full of good advice and resources. Here’s a great example
of content curation by Cathy Phillip of Content Marketing Institute. She used tweets from CMI’s weekly chat on Tuesdays at noon (ET) Become a Content Marketing Productivity
Master. Spoiler alert: Heidi Cohen is mentioned!!! Heidi Cohen made another Top 10 list on Search Engine People. I love this title: The 10 Deliciously Unique Content Marketers To Follow On Twitter Heidi Cohen was one of 100 Digital Marketing Trends and Predictions for 2015. Courtesy of Ally Greer.
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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