Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 03/09/15
actionable marketing guide
Dear , Last week we launched our Actionable Marketing Guide Book Corner. This section of our blog is dedicated to bringing you insightful interviews with marketing authors. To add to the allure, each week, we’re giving away a copy of the featured book. Here's the entry form. Please
understand that while we appreciate that our readers are located around the world, we’re only able to send physical books to people with a US address.  The first book we featured was Peter Shankman’s Zombie Loyalists (Amazon link). This book is highly readable and you feel like you’re having a conversation with Peter.I’ve known Peter for a long time and he was one of the favorite speakers when I taught at NYU. While he never had
a canned presentation, he always kept my students involved so that they left inspired. The winner of a signed copy of Zombie Loyalists is Melissa Try. Congratulations Melissa. We'll be in touch with you soon.  This week, we’re featuring Jeremy Miller’s Sticky Branding. Jeremy’s book was such a surprise success that the print version sold out and there are no more print copies available. Therefore this
week’s book giveaway is an ebook version. As such it’s available to anyone regardless of location.We hope that you like the addition of the book section. There will be new interviews appearing every Saturday. If you’re an author or represent an author and would like to participate, please drop us a line. We’d like your feedback on the section and the types of questions you’d like us to ask authors. Happy marketing, Heidi P.S. It’s only another 2 weeks until Social
Media Marketing World in San Diego. I hope that you’ll join me there. If you can’t afford it, I appreciate your budget challenges. In that case, you may want to take advantage of a virtual pass so that you can get all of the great content wherever you are. |
Build Your Social Media Editorial Calendar For Best Results
Without a social media editorial calendar, you can slide down the social media rabbit hole emerging hours later with little to show for your time. Despite social media’s content distribution power, many marketers feel that their social marketing efforts are aimless and don’t yield measurable results. When it comes to social media, planning and timing are everything. Continue reading Visual Content Promotions: 5 Lessons To SucceedIs Your Visual Content Promotion A Social Media Snore?
You know you’re in trouble when digital B2B media gets more social media love than your comedy movie promotion. Get Vince Vaughn to star in your next business presentation. Sounds like something that might get your boss’s attention or your friends? Continue reading |
2015 CONFERENCES Before your 2015 conference schedule gets totally booked, here are 3 great suggestions:
Intelligent Content Conference (San Francisco March 23-25, 2015). This 7-year-old content marketing show gets into the details of content marketing and technology.
Social Media Marketing World (March 25-27) Social Media Examiner’s extravaganza in San Diego. It’s the who’s who of social media. Miss it at your own risk. I'm going. Please join me. Can't make the conference? Get a Virtual Ticket and access all sessions when and where you want!
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me.
10 Tips for Creating Engaging Social Content Create your Field-Of Dreams moment. You just posted your latest piece of content and shared across your social networks. You even got a few “likes” and “tweets.” But you want more. You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content. Download This Free eBook Now!
A 10 step recipe to get your social media on track.
OptinMonster is the best lead-generation plugin for WordPress. It allows you to create WordPress popups, floating footer bars, slide-ins, sidebar forms, after post forms while giving you the ability to A/B test, add page-level targeting, and so much more. Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
|
