Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 04/20/15
actionable marketing guide
Dear , How we view viruses and things that go viral depend a lot on the context. When we get a virus like the flu, it’s a bad thing
and often depletes our energy. Similarly we regard computer viruses as problems with bad consequences. Yet when it comes to our marketing, having a product or campaign that goes viral yields positive results. So much so, that we work to make our content and marketing go viral. To put this into context, the word of mouth marketplace is worth $6 trillion according to KellerFay research. Of this, 2/3 of the word of mouth impact occurs offline. Here are 3 articles to help you make your content and social media go viral.
  This week, we interviewed Jonah Berger, author of Contagious. His book teaches you how to make your product or content go viral. (BTW--It’s already a New York Times bestseller!!) We’re giving away a copy of Berger's Contagious: Why Things Catch
On to one lucky winner with a US postal address. Please understand that while we appreciate that our readers are located around the world, we will only send physical books to people with a US address due to customs issues.   The winners of last week's book giveaway, print editions of Pam Didner's, Global Content Marketing,
are YMason and Galit Zamler. Congratulations YMason and Galit! Read our interview with Pam on the Actionable Marketing Guide. Going forward there will be new interviews every
Saturday. If you’re a marketing author or represent an author and would like to participate, please drop us a line. We’d like your feedback on the section and the types of questions you’d like us to ask authors. We encourage you to sign up to get related goodies even if you don’t
have a US postal address for delivery. Happy marketing, Heidi |
2015 US Teen Social Media Use: What You Need To Know
Teens have always been known for having a high level of peer-to-peer communication. It’s generally characterized by being hidden from adults, namely parents and teachers. So what’s changed in 2015? Teens use connected devices, namely smartphones, to communicate via texts and social media. Unlike previous generations, teens can interact with their friends without their exchanges being seen or heard. Continue reading Streamline Content Creation: 10 Step ChecklistDon’t Panic! Avoid The Content Creation Crunch
April 15th is tax day in the U.S. It’s a deadline that instills people with a sense of panic. Similarly, content creation can cause anxiety if you’re faced with last minute crunch because it’s not finished. Despite being an accountant’s daughter, this year was the first time since I’ve been married that my husband and I filed our taxes before the deadline. Continue reading Contagious: Why Things Catch On – Book InterviewHeidi Cohen Interviews Jonah Berger
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?Be customer focused, not product focused. It’s easy to get caught up in the hype of new technology, but the psychology is much more important. Understand why people do what they do and your business will flourish. What was the inspiration for your book?There’s lots of hype out there around social media, but much less actual science about what drives word of mouth. Continue reading |
2015 CONFERENCES
Social Media Examiner’s extravaganza in San Diego was amazing. I can hardly wait until next year's conference. If, however, you missed last month's event, you can still get a Virtual Ticket to over 100 recorded sessions and events when and where you want!
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. Get your ticket today and save big! I'll be there. Please join
me.
Qlik Executive Brief: |
HEIDI COHEN AROUND THE WEB |
- Want to increase your productivity?
Check out these 17 tips.
- Woot! Heidi Cohen was listed in the TweetReach blog’s weekly roundup.
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