Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 04/27/15
actionable marketing guide
Dear , Last week, we focused on different sources of ideas, content creators and ways to
fill your editorial calendar for your blog and other content marketing. To encourage content creation across your organization including your customers, publish your editorial calendar. Slideshare takes this process one step further. They’ve streamlined their editorial calendar and added visuals that they share with their audience as well as their staff.
Actionable Marketing Tip:
  This week, we interviewed Robbie Kellman Baxter, author of The Membership Economy. It’s a highly useful read for businesses seeking to build their customer base through interaction and engagement.We’re giving away a copy of Robbie Kellman Baxter's book to one lucky winner with a US postal address. Please understand that while we appreciate that our readers are located around the world, we will only send physical books to people with a US address due to customs issues.   The winner of last week's book giveaway, a print edition of Jonah Berger's, Contagious: Why Things Catch
On, is Laura Sheridan. Congratulations Laura!Going forward there will be new interviews every Saturday. If you’re a marketing author or represent an author and would like to
participate, please drop us a line. We’d like your feedback on the section and the types of questions you’d like us to ask authors. We encourage you to sign up to get related goodies even if you don’t have a US postal address for delivery. Happy marketing, Heidi |
Fill Your Content Marketing Calendar Without Really Trying
99% of marketers believe a steady flow of content ideas is important for marketing success. To achieve this, you need one new idea per working day on average. The challenge: Content marketing ideation. Continue reading Content Marketing VS Native Advertising (Chart)How Content Marketing and Native Advertising Differ
Content marketing vs native advertising—which should you use? Content marketing and native advertising appear to be similar insofar as they provide useful information for prospects, customers and the public in a branded experience. Continue reading Blog Content Curation: Your New Blog BFFThe 5 Most Popular Blog Content Curation Formats
Keeping your blog filled with fresh quality content that doesn’t repeat like a bad meal is difficult. To the rescue your new blog BFF: blog content curation. By selecting and explaining the best of what’s available, blog content curation saves time and provides value to your readers. Continue reading The Membership Economy – Book InterviewHeidi Cohen Interviews Robbie Kellman Baxter
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?Businesses across nearly every industry are rethinking their business models to establish formal, ongoing relationships with their members. Organizations need to move from ownership to access, from transactional to relational and from a marketing organization that just pushes content out (one-way) to customers into an organization that supports two way conversations and even multi-directional discussions among customers themselves. Continue
reading |
2015 CONFERENCES
Social Media Examiner’s extravaganza in San Diego was amazing. I can hardly wait until next year's conference. If, however, you missed last month's event, you can still get a Virtual Ticket to over 100 recorded sessions and events when and where you want!
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. Get your ticket today and save big! I'll be there. Please join
me.
How to Promote and Measure Hashtag Campaigns Learn how hashtags can connect your social audience. A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be used to engage your social audience and how you can measure their performance in cross-channel campaigns. Download the guide to learn things like:
...and much more. Download This Free Guide Now!
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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