Heidi Cohen's Actionable Marketing Newsletter
Published: Tue, 05/26/15
actionable marketing guide
Dear , It’s a short work week in the US due to Memorial Day. Jerod Morris explained the significance of Memorial Day with eloquence on Copyblogger. He started with the following quote from Oliver Wendell Holmes who almost died during the Civil
War: “At the grave of a hero we end, not with sorrow at the inevitable loss, but with the contagion of his courage; and with a kind of desperate joy we go back to the fight.” My husband and I listened to President Obama tell the personal stories of two of the last US soldiers killed in Afghanistan. They were very different men brought together by service and war. Their stories symbolized and made real the loss a family
feels when a son or daughter gives their life in service to their country. It was the 70th anniversary of VE Day. As the audience in Washington, DC stood, our eyes glistened. And we too stood in our living room in New York to remember our veteran fathers who were both
in Europe on that day. We thought about where our dads were 70 years ago and the stories they told us about their service. What does this mean for your marketing? Stories are critical to your brand and your business. It’s how you and your customers explain the world. It makes your products and services real and memorable. More importantly, stories enable your audience to identify with
you. Find the stories about your company, products and people. Transform them into information that your target customers will remember.  This week, we interviewed Carson Tate about her book, Work Simply – A wonderful book that will teach you
how to embrace the power of your personal productivity style.  The winner of last week's book giveaway, a print edition of Ardath Albee's, Digital Relevance, is Jennifer Weiner. Congratulations Jennifer!We encourage you to sign up to get related goodies even if you don’t have a US postal address for delivery. Happy marketing, Heidi * Please understand that while we appreciate that our readers are located around the world, we will only send physical books to people with
a US address due to customs issues. |
3 Power Pinterest Search Marketing Tips To Maximize Traffic
Is Pinterest part of your search marketing strategy? Read that question again. I want to make sure you didn’t replace the word search with the word social. Pinterest is characterized as a female dominated social media platform. Owned Media VS Earned Media: Which Yields Better ResultsHow Owned Media and Earned Media Differ
Owned media vs earned media—Which should you use to distribute your content marketing? Not sure they’re different? Don’t worry. You’re not alone. Continue reading How To Get Your Content In Shape For The Summer5 Summer Content Marketing Tips
This month, my gym has been pushing memberships. I’m not surprised since it’s the time of year when people start thinking about getting into shape to look their best in their skimpy summer clothes and bathing suits. The same holds true for your content marketing. You need to get your content in shape for the summer. Continue reading Work Simply – Book InterviewHeidi Cohen Interviews Carson Tate
What’s your best piece of advice for readers looking to improve their marketing and why is it so important?We all think and communicate differently. As a marketer, your primary objective is to ensure that your message is being heard and clearly understood by your targeted audience. To improve the impact of your marketing messages, ensure that you are answering the following four questions when marketing – “what”, “how”, “who” and “why”. Continue reading |
2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join me. Act NOW! Early bird pricing good through May 31. Get your ticket today and save big! Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want
it! AROUND THE INTERNET Heidi Cohen was referenced in Heather Fletcher's
TargetMarketingMag.com article, 3 Birthday Wishes For Marketers. For the writers among you, check out Ann Handley’s 8 Writing Tools I Use Everyday. I guarantee you’ll be surprised by number 6.
The Social Media Pocket Guide Find out how today's best social brands are reaching their goals -- and you can too. From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution — including current themes like pay to play, digital integrations, social TV, and more. Download This Free Guide Now! Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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