Heidi Cohen's Actionable Marketing Newsletter

Published: Mon, 06/01/15

actionable marketing guide

Heidi Cohen
Dear ,
 
Happy June.

Madison Square is a small New York City park adjacent to where Fifth Avenue and Broadway cross. It’s opposite retailers Eataly, Marrimekko and Lego and the Flatiron building. 

Off the beaten track for Manhattanites and tourists alike, Madison Square Park offers a splash of trees, grass and flowers that are home to rotating art installations. It also contains a children’s playground and a dog run. Like the rest of New York City’s parks, it has free WiFi if you want to connect and relay your feelings.​
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When my mind reaches overload, I take a break in Madison Square and walk a couple of loops around. The outdoor air fills my lungs and my soul. I leave feeling refreshed and inspired seeing the sunlight peak through the flowers. Then I can return to my desk ready to dive into my work again.
 
The lesson: Even the most productive person needs to take breaks to let their creative self work while you’re otherwise occupied. 
This week, we interviewed Dave Kerpen about his latest best-seller, Likeable Social Media – A great book that tells you how to delight your customers and create an irresistible brand.

We'll give away a copy of Likeable Social Media to one lucky winner with a US postal address.* ​

​​​​The winner of last week's book giveaway, a print edition of Carson Tate's, Work Simply, is Conrad Randall. Congratulations Conrad!
* Please understand that while we appreciate that our readers are located around the world, we will only send physical books to people with a US address due to customs issues. We encourage you to sign up to get related goodies even if you don’t have a US postal address for delivery.
​​​Happy marketing,
​Heidi 

RECENT POSTS ON THE ACTIONABLE MARKETING GUIDE

Social Media Platforms 2015 [Research]

Posted on May 27, 2015 by Heidi Cohen in Social Media

Use Social Media To Reach The Right Audience For Your Business

As a marketer, understand what your peers are doing on various social media platforms to maximize your business results.

Social Media Examiner does the marketing community a great service by assessing how marketers use the top social media platforms. The survey for their 2015 Social Media Marketing Industry Report is emailed to their readers who help share it. 3,720 people took the survey in 2015. Due to how it’s distributed, respondents are interested in or are using social media. Continue reading​​


Social Media: Professional VS Personal

Posted on May 29, 2015 by Heidi Cohen in Social Media 

5 Factors Every Social Media Participant Must Consider

If you’re like many people, you jumped onto a social media platform and started using it to engage with your friends, family and others. You may have started while still in school without a thought about your future, professional or personal.

As social media continues to mature and new platforms and ways to interact on social media evolve, you must consider the image you want to present professionally and personally. Continue reading


Likeable Social Media – Book Interview

Posted on May 30, 2015 by Heidi Cohen in Social Media

Heidi Cohen Interviews Dave Kerpen

What’s your best piece of advice for readers looking to improve their marketing and why is it so important?


Listen first and never stop listening.

Before you even begin executing a marketing campaign, make sure you’re listening to what your customers and prospects are saying about you on social media.

Listening is the most important aspect of any marketing campaign. Tweet This

 Continue reading​

2015 CONFERENCES​

Content Marketing World 2015
Content Marketing World 2015  (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. ​I'll be there. Please join me.

Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want it! 

AROUND THE INTERNET
​For the writers among you, check out Ann Handley’s 8 Writing Tools I Use Everyday.  I guarantee you’ll be surprised by number 6. 
​
FREE DOWNLOAD

The Social Media Pocket Guide

Find out how today's best social brands are reaching their goals -- and you can too.

From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. 


If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. 


In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution — including current themes like pay to play, digital integrations, social TV, and more.  

Download This Free Guide Now!

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