Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 06/08/15
actionable marketing guide
Dear , Greetings! If you found my content and social media presence lighter than usual last week, there’s a reason for that. I was unplugged and off-the-grid!!! My husband and I took a much-needed vacation to the Bitter End Yacht Club (aka BEYC) located on Virgin Gorda in the British Virgin Islands (or BVIs). It’s a favorite spot for sailing sports enthusiasts including wind surfers like my husband. BUT it’s definitely not the place for people who need to
constantly be attached. Despite the proximity to islands owned by Richard Branson of Virgin and Larry Page of Google (yes, you read that correctly), the resort has 2 public wifi stations due to local telecom providers forcing high costs because of scarce
resources. Translation: You’re competing with every child that has a tablet for bandwidth. While I had planned to be
offline for my break, unforeseen circumstances hindered my ability to complete my work before I left. Instead of not publishing anything for a week, I rescheduled the articles that were complete before I left. While not optimal, it still kept my presence alive. If you check, giving my readers more space between
articles meant that more people read each one. What does this mean for your marketing?
 This week, we interviewed Andrea
Vahl about her best-selling "Dummies" book, Facebook Marketing All-in-One. We'll give away a copy of Facebook Marketing All-in-One to one lucky winner
with a US postal address.*  The winner of last week's book giveaway, a print edition of Dave Kerpen's, Likeable Social Media is Carol Lynn. Congratulations Carol!* Please understand that while we appreciate that our readers are located around the world, we will only send physical books to people with a US address due to customs issues. We encourage you to sign up to get related goodies even if you don’t have a US postal address for delivery. Happy marketing, Heidi |
2015 Social Media Content Use [Research and Charts]
Social media runs on content. Unlike owned and third party media entities, social media provides the platform and related technology that empowers participants to create, comment on and share content with others. In their 2015 Social Media Marketing Industry Report, Social Media Examiner broke social media content into 4 categories: Continue reading Facebook Marketing All-in-One – Book InterviewHeidi Cohen Interviews Andrea Vahl
What’s your best piece of advice for readers looking to improve their marketing?If your business is online, focus most of your online activities on growing your e-mail list. I think a lot of marketers think of growing their social media presence and that’s a good way to connect with new people but then you have to deepen your connection with them via your e-mail list. Also really study copywriting. Being able to express yourself well and understand what will move potential buyers into action will help you in every aspect of your business. |
2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join me. Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want it!
The Social Media Pocket Guide Find out how today's best social brands are reaching their goals -- and you can
too. From real-time marketing to pay to play, social TV and more, the Pocket Guide can help your team stay up to date on today's social realities. Includes 15 big media and brand examples. If you're looking for a general primer or quick tactical reference, The Social Media Pocket Guide is made for you. It's even packed with fresh strategy inspiration from 15 different global brands and media properties. In engaging, bite-sized nuggets, the Pocket Guide provides a broad overview of social media's evolution — including current themes like pay to play, digital integrations, social TV, and more. Download This Free Guide Today! Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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