Heidi Cohen's Actionable Marketing Newsletter
Published: Mon, 06/15/15
actionable marketing guide
Dear , Greetings from NYC! Last week,
my husband and I lunched at The Modern, a Danny Meyer restaurant, adjacent to MoMA on West 53rd Street. Like many high-end restaurants in New York, it has a bar with smaller dishes and a dining room with a complete menu. It’s where we
celebrate important events and milestones. We love having a late lunch in the dining room by the window to view MoMA’s sculpture garden.  Any meal at The Modern
focuses on spectacular food. The presentation and taste dazzle all five senses in ways that mere photographs or comments can’t fully communicate.The Modern understands that service is at the core of the experience. Without superb attention to detail, the meal is, well, just a meal. It’s not an experience. The staff pays attention to details and adds final touches that enhance the
experience. If you dine at The Modern, please do me a favor and ask for Simon. Tell him that I recommended the restaurant to you. I’ve written about Danny Meyer before. Check: What the Shake Shack and Pre-owned Mercedes Have in Common. What can you learn from The Modern to
improve your marketing?
Here are some related articles about the importance of great customer
service:
 This
week, we interviewed Dana Rothman about her new book, Lead Generation for Dummies. We'll give away a copy of Lead Generation for Dummies to one lucky winner with a US postal address. Please understand that while we appreciate that our readers are located around the
world, we will only send physical books to people with a US address due to customs issues. We encourage you to sign up to get related
goodies even if you don’t have a US postal address for delivery.  The winner of last week's book giveaway, a print edition of Andrea Vahl's, Facebook Marketing All-in-One is Kate. Congratulations Kate! Happy marketing, Heidi |
2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join me. Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want it!
Discover advanced social media techniques The Social Media Marketing Society (brought to you by Social Media Examiner) is a membership community for marketers. Join Now to receive original training three times every month, right from your office chair. You'll also connect with your peers via live Society Hangouts (online video conferencing) and in
their exclusive discussion forums. Enrollment in the Social Media Marketing Society is open only until June 30th, 2015. Enrollment won’t reopen until 2016. Join Now !
What The Most Effective Social Media Marketers Actually Do
The savvy social media marketer, especially those with limited budgets and employees, must think in terms of their specific business. This translates to setting your goals, understanding your audience, and determining the results you seek. Unlike other marketing platforms, social media helps level the playing field where experience can substitute for deep pockets. But this doesn’t happen for free or without effort! (Here’s the state of social media 2015.) How To Maximize Your Social Media Communications5 Key Types Of Social Media Communications And How To Use Them
Social media communications are a conduit for information exchange. As defined by Merriam Webster Dictionary: “Communication is the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else.” Lead Generation for Dummies – Book InterviewHeidi Cohen Interviews Dana Rothman
What’s your best piece of advice for readers looking to improve their marketing?Focus on relevancy. When you are creating content and other marketing programs, focus on what is relevant and interesting for your audience. Today’s buyers expect a higher level of personalization—they expect you, as the marketer, to know everything about them and to serve content that suits their needs. This is not a one and done process, as a marketer, make sure you are always testing your content and programs to determine that sweet spot. |
How to Tame the Digital Marketing Beast Marketing complexity got you down? There's a beast living in your digital marketing
machinery and it's throwing a wrench into your best-laid marketing plans. The beast represents complexity and delay, caused by a growing reliance on digital marketing technologies, fragmented data sources, and the inability to negotiate that complexity. Fortunately, this beast can be tamed. This fun, informative guidebook tells you exactly how to streamline your digital marketing operations, maximize your marketing technology investments, and drive unparalleled marketing results. In this guidebook, you will learn:
Download This Free
Guidebook Today!The Social Media Pocket Guide |
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