Published: Mon, 08/24/15
Dear , The end of summer is bittersweet for those who live on the northeastern coast of the United States. For beach lovers like me along the north eastern coast of the US, late August is when the ocean waters are finally warm as the days get shorter and people linger longer for those last fading rays of sunshine. The end of summer brings an energy that’s palatable as people prepare to get
serious about their fall plans. It’s like going back to school, which in the US has become a major promotional season second to the Christmas holidays. For me, the beginning of the fall marketing season is marked by Content Marketing World, the must-attend conference for anyone who uses content whether you’re a B2B, B2C, not-for-profit or solopreneur.
Located in Cleveland, #CMWorld as its known by attendees attracts a global audience. BTW, if you haven’t bought your ticket yet, there’s still time. Just click here. If you are going, please join me on Wednesday when I’m MCing and curating the Social Media track. These sessions will rock your marketing plans for the rest of 2015 and get you on track to succeed for 2016. We’ve got an amazing line up of experts in both social media and content marketing. Bring your toughest questions to get expert input. To help you, just print out this list and you’re set:
If that’s not enough, we’ll be giving prizes at the sessions to increase the fun. At a minimum, please stop by the social media room to say hello and let me know who you are. Let’s get a selfie
of us together!! Don’t worry you’ll be able to spot me. I’ll be wearing my content marketing rockstar black leather jacket and orange shawl and accessories. Please find a reason to say hello, even if you consider yourself shy. Hey, you already know me, you’ve been reading my emails. As background, here are some useful resources:
I’m planning to maximize my time at Content Marketing World. I’m arriving on Monday, September 7th and will be at the informal kickoff that night. Watch my social media to get more insights on the rockstar social media presenters. Use the hashtag #CMWorld and
@HeidiCohen. I look forward to meeting you IRL. Happy marketing, Heidi |
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2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me. Act now and get $100 off of the regular registration fee! Use
promo code, Cohen, when you register. Can't make to Cleveland this Fall. Access ICC's recordings
of CMW. Get all the content when and where you want it!  The Social Media Success Summit is open for registration. Discover how to use social media to
attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet.
5 Different Content Categories To Help You Increase SalesDoes Your Content Marketing Improve Your Business Results?
Since the average person receives 5,000 messages daily, you need content marketing organized by the 5 different content categories to achieve your overall business and marketing goals. 86% of B2B marketers used content marketing according to Content Marketing Institute and MarketingProfs 2015 research. Continue reading |
HEIDI COHEN AROUND THE WEB
8-Step Guide to Social Media Crisis Communication Social media crises seem to happen with little to no warning. Fortunately, you can manage them if you have the right framework.Take control with Cision's “8-Step Guide to Social Media Crisis Communication.” With this step-by-step tip sheet, you'll learn to stop crises while building brand reputation. You'll also discover how to:
Download Your Free Guide Now! Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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