Actionable Marketing Guide Newsletter
Published: Tue, 09/08/15
actionable marketing guide
Dear , It may be the official end of summer but
I’m in a content state of mind as I pack my bags and head to Cleveland for Content Marketing World, the must-attend conference for anyone who uses content. If you’re attending #CMWorld live, I look forward to meeting you IRL. Of course, you can always follow along on Twitter – #CMWorld. Please join me on Wednesday when I’m curating the Social Media track. These sessions will rock your content marketing plans for
the rest of 2015 and get you on track to succeed for 2016. We’ve got an amazing line up of experts in both social media and content marketing. They include Bob Gilbreath, Erin Monday, Lee Odden and Matthew Patrick. Bring
your toughest questions to get expert input. If that’s not enough, we’ll be giving out prizes at the sessions to increase the fun. Please stop by the social media room to say hello and let me know who you are. You can spot me by my content marketing rockstar, black leather jacket and orange shawl
and accessories. Don’t be shy! Find a reason to say hello to me. Hey, you already know me, you’ve been reading my emails. Let’s get a selfie of the two of us!! Whether you’re attending Content Marketing World live or via social media, please accept our invitation for your
own moment of Content Marketing Stardom. Contribute to our mega post-Content Marketing World content post by answering these 2 questions by Tuesday, September 15th. Email your answers to: [email protected]
Don’t forget to include your name, company and Twitter handle! BTW—Last year’s post
based on contributions from my presentation attendees, How To Curate Content Like A Pro (8 Examples) appeared on CMI where it was one of the top performing posts of the quarter! To-date, it’s garnered 3000+ social media shares—How’s that for
visibility! P.S. Here’s how I define social content.  We have a new book to give away this week: 51 Content Marketing Hacks by
Scott Aughtmon. Scott provides a series of extraordinary lessons on creating content that will help you sell more and gain more customers. Read our interview with Scott Aughtmon on the Actionable Marketing Guide. We'll be giving away a copy of 51 Content Marketing Hacks: to a randomly chosen
subscriber next Saturday (details.) So, please forward this newsletter to your friends and associates.  Last week, we interviewed Bob Gilbreath. His new book: The Next Evolution of Marketing shows you how to connect with your customers by "marketing with
meaning." We'll be sending a copy of The Next Evolution of Marketing to our randomly selected winner: Jeff. Congratulations Jeff! Happy marketing, Heidi |
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2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me. Can't make to Cleveland this Fall. Access ICC's recordings of CMW. Get all the content when and where you want
it!  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage
quality customers, and quickly grow your business at the largest Online Social Media on the planet.
Expert Content Marketing Advice: 13 Tactics To Improve Your ResultsPosted on August 31, 2015 by Heidi
Cohen in Content Marketing 7 Experts Tell You How To Create Great Content Marketing
Want to stand out from the 86% of US B2B marketers who use content marketing as part of their strategic marketing approach? Done well quality content attracts and keeps an audience that yields profitable customer action. Continue reading The Best Social Media Advice For Content MarketersPosted on September 2, 2015 by Heidi Cohen in Content Marketing, Social Media How To Integrate Social Media Into Your Content Marketing Strategy
Social media runs on content, whether it’s status updates, photos (including videos), comments or your best content marketing. This social
content is the information that your target audience seeks and finds important, entertaining and useful. It’s not sales or promotional noise. Continue reading
51 Content Marketing Hacks – Book InterviewPosted on September 5, 2015 by Heidi Cohen in Content Marketing Heidi Cohen Interviews Scott Aughtmon
Q: What’s your best piece of advice for readers looking to improve their marketing?I think that the biggest error that content marketers or marketers make is believing that they can create desire for their product or service.
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HEIDI COHEN AROUND THE WEB
Social Media Marketing Impact Report Delivers market data, research, and real world case studies from companies that ran highly successful social media marketing campaigns.Successful organizations use social media marketing as a business tool to acquire new customers and run smarter digital marketing campaigns. This free report highlights:
Download This Free White Paper Today!See More Free Offers Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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