Published: Mon, 08/17/15
Dear , Recently, my husband and I took advantage of the summer for a last minute road trip to the Berkshires, a beautiful area of western Massachusetts. The Berkshires are the summer getway destination for those who dislike beaches. They’re soaked in history and the
arts including summer stock, classical music (Tanglewood) and dance (Jacob’s Pillow). Translation: Booked solid from Memorial Day through Labor Day. I knew that we were facing tough odds when I searched for B&Bs in the Berkshires on Tuesday for a room on Wednesday and Thursday. I
turned to TripAdvisor, my go-to-resource for hotel research. You can imagine my surprise when #3 rated Crabtree Cottage in Lee had a reasonably priced room available. To sweeten the deal, the small B&B didn’t charge hotel tax since it only had 3 rooms!
The B&B was nicely decorated without the usual overabundance of period knick-knacks. Janis, the owner, was available and helpful without being intrusive. The breakfasts were delicious. The added bonus: One of the best restaurants we've eaten at in the area, Chez Nous, was 3 blocks away so we
didn't need to worry about driving home. When we checked out, I asked Janis about her TripAdvisor ratings. She said that the guests who tended to post were younger millennials. They did it without her knowing about it. Since then, Janis admitted that she’s gotten more
involved in social media. But don't expect to see Janis as a mover and shaker in the hospitality vertical of social media. She’s focused on keeping a steady stream of satisfied guests.
Janis's social media results are low compared to the social media superstars. The lesson: Your customers are your brand. While there are another 3 weeks of summer, I want to remind you that I'll be at Content Marketing World in Cleveland next month. I'm curating the Social Media track on Wednesday, September 9th. Please join me and my all-star cast. Or, just stop by between sessions and say hello. Please note that our author interview column is on hiatus since the authors are on vacation. Finally, if you're seeking to up your social media game, check out the Social Media Summit. It’s a great way to improve your skills without the travel expense. Happy
marketing, Heidi |
2015 CONFERENCES
Content Marketing World 2015 (September 8-11, in Cleveland.) This is a MUST attend event for every marketer. I'll be there. Please join
me. Act now and get $100 off of the regular registration fee! Use
promo code, Cohen, when you register. Can't make to Cleveland this Fall. Access ICC's recordings
of CMW. Get all the content when and where you want it!  The Social Media Success Summit is open for registration. Discover how to use social media to
attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet.
How To Be A Content Curation Master7 Content Curation Formats Every Marketer Needs
Content marketers take note: As host of Comedy Central’s The Daily Show, Jon Stewart proved he was a content curation master. While many
believed that The Daily Show attracted the elusive 18 to 35 demographic solely to get the news, the reality was that their key viewers had already culled their news information from a variety of non-traditional sources such as blogs, newsletters and social media. How I Create Quality Content5 Analog Content Creation Tools That Trump Digital
Don't get me wrong: digital tools and technology rock when it comes to content marketing. BUT, nothing trumps old-fashioned analog content creation tools when it comes to raw content creation. Content doesn’t exist until you decide it’s important to create and to share.
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