Actionable Marketing Guide Newsletter
Published: Mon, 10/12/15
actionable marketing guide
Dear , Happy Columbus Day to my American readers! Columbus Day is one of those US holidays where the Stock Exchange is open and
the banks are closed. Depending on the company for which you work, you may or may not have the day off. If you have children, they’re off from school. Regardless, Columbus Day is a good marketing reason to have a fall sale. In the US, shoppers never seem to take a holiday. By contrast, my Canadian readers are celebrating Thanksgiving. Having lived in Montreal for 2 years, it was a holiday I really appreciated. Although to my disappointment,
stores started their holiday promotions the following week. That seemed early to me. What do these differences in holidays mean for your marketing? Take advantage of seasonal celebrations, whether it’s Columbus Day or Thanksgiving. Give your promotions a contextually relevant hook. Understand your target audience. What type of information do they seek and at what times of the year? How do
they relate to different holidays and celebrations? This will help you create new ways to engage your audience and give them a reason to connect with you. While we don’t have an author interview this week due to the holidays, I’d like to use this opportunity to recommend The Island At The Center Of The
World by Russell Shorto. It’s a holiday appropriate read.  The book looks at the first four decades of Manhattan's history from the Dutch perspective. It’s based on a trove of 12,000 documents that were recently found and translated. Just as many of you are on marketing's cutting edge, these European men and women were transforming the world in which they lived. The book made me rethink how I view the city where I live and how accepted
history can change.  Last week we interviewed Stephanie Sammons. Her new book, Linked
to Influence centers around seven powerful rules for becoming a top influencer in your market and attracting your ideal clients on LinkedIn.We're extending our giveaway of a free copy of Linked to Influence for another week. The lucky subscriber will be
announced in next week's newsletter (details.) All of our readers, however, are lucky winners because you can Download an excerpt from this important book today! BTW, if you didn’t get to attend Content Marketing World 2015 live, you can still capture all of the learning. Get the virtual version, study the contents so that you can power your content marketing into 2016 and beyond. Happy Marketing! Heidi Cohen |
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2015 CONFERENCES  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet.
3 Steps to Maximize B2B Content Creation ResourcesPosted on October 5, 2015 by Heidi Cohen in Content Marketing 28 Content Types For B2B Marketers
76% of US B2B marketers plan to increase their content creation in 2016 according to Content Marketing Institute and MarketingProfs research. Further, 51% of US B2B marketers plan to increase their content budget. As a champion of content marketing incorporating a documented content strategy, I believe marketers must be strategic in their resource use to maximize their results in line with their business goals. Continue reading Blog Post Idea Generation Any Business Can Use15 Blog Content Ideas With Examples And Tips
Ever find yourself staring at the clock the night before a blog post is due praying for inspiration to strike? Don’t worry. You’re not alone. The goal of generating a list of blog post ideas is to get you on the path to efficient blog post creation. This helps you avoid “I don’t know what to blog.” Continue reading |
Lean Content Marketing Content is king. it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.Getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the
funnel. Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand. Download This Free eBook Today!See More Free OffersHEIDI COHEN AROUND THE WEB
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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