Actionable Marketing Guide Newsletter
Published: Tue, 09/15/15
actionable marketing guide
Dear , I’m back from Content Marketing World in Cleveland, Ohio where 3,500 marketers painted the city orange. As a born and bred New Yorker, I readily admit that Cleveland would never have made my bucket list of places to visit despite being home to the Rock and Roll Hall of Fame. BUT Joe Pulizzi, the self proclaimed godfather of content marketing, and his Content Marketing Institute team have
created one of the few must-attend marketing conferences. The show is so big that CMI signs welcome you in the airport!  Content Marketing World is a big fish of an event in a city that doesn’t host many conferences. It would be lost in Las Vegas or New York City. Content Marketing World is a well-run show that provides value to presenters, attendees and sponsors.This year I had the honor of being the hostess with the mostest of the Social Media Track featuring Content Marketing Superstars: Erin Monday (@ErinMonday), Matt Patrick (@MatPatGT), Lee Odden (@LeeOdden) and Bob Gilbreath (@MktgWithMeaning). Get Your Moment of Content Marketing Stardom!Contribute to our mega post-Content Marketing World content post by answering these 2 questions by Monday, September 21st
Email your answers to: [email protected] Don’t forget to include your name, company and Twitter handle! BTW—Last year’s post based on contributions from my presentation attendees, How To Curate Content Like A Pro (8 Examples) appeared on CMI where it was one of the top performing posts of the quarter! To-date, it’s garnered 3000+ social
media shares and 15,000+ pageviews—How’s that for visibility! Need more help with your content marketing? Check out our interview with Joe Pulizzi, the godfather of content marketing. In his new book, Content Inc., Joe shares really useful information on building a business
on a content-first model. One lucky US resident will win a free copy of Content Inc. in this week's book giveaway. The winner will
be announced in next week's newsletter (details.)  Last week, we interviewed Scott Aughtmon the author of 51 Content Marketing Hacks. Scott provides a series of extraordinary lessons on creating
content that will help you sell more and gain more customers. Our randomly selected subscriber, Beth, will be receiving a free copy of 51 Content Marketing Hacks. Congratulations, Beth! Speaking of books – Thanks to our good friends at Portfolio Books, an imprint of Penguin/Random House, we were able to give 8 of our social media track attendees these following books.
Editor's note: The above links are Amazon affiliate links and will earn us a few pennies if you make a purchase using them. We'd be just as happy, however, if you made your purchase directly from Portfolio Books. Here are photos of our happy book winners. |
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- Erin Monday’s Social Media Hacks
- Lee Odden’s Participation Marketing Talk
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Heidi Cohen
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2015 CONFERENCES  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet.
5 Ways Social Media Boosts Your Content Marketing ResultsPosted on September 9, 2015 by Heidi Cohen in Content Marketing, Social Media Social Media Runs On Content
Social media runs on content, including articles, images, videos and comments. To maximize your content marketing distribution, provide useful information that your target audience wants and needs. It also helps if your content is entertaining. Even better, re-envision your content so that it’s contextually relevant to the specific social media platform where you’re sharing it. Consider your commentary, images and hashtags. Continue reading Content Inc. – Book InterviewPosted on September 12, 2015 by Heidi Cohen in Content Marketing Heidi Cohen Interviews Joe Pulizzi
Q: What’s your best piece of advice for readers looking to improve their marketing?Build a loyal audience first over time, and then sell your products second. This is critical because so many brands are looking for short-term sales wins instead of building credibility and authority over one area. By monetizing too fast, it’s very difficult to build an audience over time. |
Content Marketing: 11 Steps to Engage, Entertain, and Inform Learn step by step how to keep your audience engaged, entertained, and informed with your content.Great content isn't just about producing a well written piece. It's about addressing your audience's relevant pain points and showing that you understand their needs. If you can address the issues your customers care about most with a solution or perspective in which your company has real expertise, they tend to respond positively, becoming loyal supporters, and even evangelists. Show content effectiveness, establish a direct connection to your reader, and grab their attention for good by engaging, entertaining, and informing them. Find out how to:
Download This Free eBook Today!See More Free Offers Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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