Actionable Marketing Guide Newsletter
Published: Mon, 09/28/15
actionable marketing guide
Dear , The fall’s fresh-get-down-to-business feeling has wrapped New York City like a cozy sweater. While the pope’s
historic visit drew people to New York City last Friday, most New Yorkers just changed their commutation plans to avoid traffic congestion. But as knitter my attention was focused on the NYC Yarn Crawl. A number of New York based local yarn stores (LYS in knitting speak) coordinate their
promotions over 3 days. Please stick with me on this since there are important marketing lessons you can apply to your business. Integrated into the Yarn Crawl was a scavenger hunt to entice shoppers to visit as many yarn shops as possible to find a knitted squirrel to be entered into a prize drawing. Additionally, many of the shops offer their own prizes for visitors. The coordinated promotion attracted shoppers from outside of the usual
shopping area. I used the opportunity to check shops based in Brooklyn, the hipster center of New York City.  The last shop I visited offered bellinis and mimosas. At first, I couldn’t understand why champagne-based drinks would attract shoppers
when other shops offered discounts. But the drinks underscored the shop’s café and homely feeling. I learned something in that small Brooklyn based store that you can apply to your business. The owner told us that she sold most of her stock on Friday since shoppers chose to avoid the pope. From a marketing perspective, she confided that the yarn crawl helped her business by attracting people who would never have sought the store out otherwise. As
a result, shoppers returned afterwards.  Personally, I’m returning because one of the staff showed us a very special merino yarn that was softer than cashmere. But it was already sold out in many colors.While many shoppers left empty handed
many bought more at shops they never would have visited otherwise. We met two friends who traveled in from Long Island and each had spent over $100 in yarn. What does this mean for your business?
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BTW, if you didn’t get to attend Content Marketing World 2015 live, you can still capture all of the learning. Get the virtual version, study the contents so that you can power your content marketing into 2016 and beyond.  This week, we interviewed Eric Enge and Stephan Spencer about the new edition (the 3rd) of their comprehensive resource book, The Art of
SEO.So much has changed in the SEO landscape since the last edition was published in early 2012. This new edition brings you up to date on the latest and best practices in the art—and science—of SEO.  We'll be giving away a free copy to one lucky US resident. The winner will be announced in next week's newsletter (details.)  Last week we interviewed Jeffrey Hayzlett, His latest book, Think Big, Act Bigger, explores the rewards of being relentless in business and life.Our randomly selected subscriber, Deborah, will be receiving a free copy of Think Big, Act Bigger Congratulations, Deborah! Happy
Marketing! Heidi Cohen |
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2015 CONFERENCES  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet.
Repurposed Content VS Repromoted ContentPosted on September 21, 2015 by Heidi Cohen in Content Marketing Repurposed Content and Repromoted Content Lessons
We all feel the content crush as consumers and marketers. The Art of SEO – Book InterviewPosted on September 26, 2015 by Heidi Cohen in Search Heidi Cohen interviews Eric Enge and Stephan Spencer
Q: What’s your best piece of advice for readers looking to improve their marketing?Eric Enge: Now that’s a big question! |
B2B Content Marketing Shouldn't Hurt Content marketing is tough. But it doesn't have to hurt.If your B2B content marketing strategy isn’t performing as it should be, it could be suffering silently in ways you might not notice. It’s time to stop remedying your content marketing problems with band-aid solutions and address these symptoms at the source. In this eBook, you'll learn:
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Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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