Actionable Marketing Guide Newsletter
Published: Mon, 11/09/15
actionable marketing guide
Dear , Based on my inbox, last week was an unofficial “Survey Your Customers” Week. One after another, I received
one-size-fits-all emails from different companies whose services I use. They all asked me for a few minutes to complete their survey. No offers of an incentive or coupon in exchange. No prize draw. No additional benefits that wouldn’t cost them anything. What was in it for me to respond to questions focused on their concerns not my needs? They promised me a better customer experience. But as
a consumer I had no trust that my survey would improve my product use. The reason was simple: the emails had no reference to my current use even for services where the companies kept computer records of my check-ins. Specifically, here’s my experience at 2 of the firms: 
If either of these companies had sent me an email referencing my problems and asking for feedback about how they could improve my future visits, I would have been thrilled to respond. Actionable Marketing Takeaway:
 This week we
interviewed Melonie Dodaro, author of The LinkedIn Code, her new book showing you how to unlock the largest online business social network to get leads, prospects & clients. We'll be giving away a free copy of The LinkedIn Code to one lucky subscriber. The winner will be announced in next week's newsletter (details.)  Last week we interviewed Jeb Blount, author of Fanatical Prospecting – Transforming B2B Marketing to meet the needs of the modern buyer.  Our randomly selected subscriber, Cathy, will be receiving a free copy of Fanatical
Prospecting. Congratulations Cathy! Happy Marketing! Heidi
Cohen |
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2015 CONFERENCES  The Social Media Success Summit is open for registration. Discover how to use social media to attract and engage quality customers, and quickly grow your business at the largest Online Social Media on the planet. BTW, if you didn’t get to attend Content Marketing World 2015 live, you can still capture all of the learning. Get the virtual version, study the contents so that you can power your content marketing into 2016 and beyond.
Advertising: Customer Trust vs Customer Action [Infographic]Posted on November 2, 2015 by Heidi Cohen in Advertising, Market Research Insights Customer Trust or Action: Which Is Better For Your Results?
Think like a marketer not like a consumer. Remember: Even if you use your company’s products or brands, your actions aren’t representative of your target audience. Do you trust your marketing gut? How To Improve Your Social Media Marketing Use [Research]Posted on November 4, 2015 by Heidi Cohen in Market Research Insights, Social Media 7 Social Media Trends To Grow Your Business
Not sure? Don’t worry you’re in good company. More than 1 in 2 marketers can’t track social media to ROI improvement. Since social media is rarely the first or last medium touched during the purchase process, measurement can be hard. Continue reading 5 Never-Fail Tips To Keep Creating Awesome Blog ContentPosted on November 6, 2015 by Heidi Cohen in Blogging Steal My Secret To Keeping Your Blog Ideas Flowing
I often get asked these questions. For my part, I’m always surprised readers think I have a secret process. What they don’t realize is that I spent years studying writing with award winning authors like Michael Cunningham. Continue reading The LinkedIn Code – Book InterviewPosted on November 7, 2015 by Heidi Cohen in Social Media
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For your advertising plans and budget, does customer trust or customer action yield better results for your business?
Does your social media marketing yield results that help grow your business?
How do you turn out so much quality blog content? What’s your blogging secret?
42 Rules of Marketing (2nd Edition) Usually $9.99, FREE for a limited time!  A practical guide to marketing best practices that ensure your messages are heard by your target audience.The 42 Rules of Marketing is a compilation of ideas,
theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do. The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic. This offer will only be available until 11/20.Download This eBook Today – It's Free!HEIDI COHEN AROUND THE WEB
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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