Actionable Marketing Guide Newsletter

Published: Mon, 11/16/15

actionable marketing guide

Heidi Cohen
Dear ,

Our heart goes out to those in Paris.

Words can’t express the depth of sorrow and solidarity we feel for and with you.

Having been in New York City on 9/11/2001, I know the numbness and grieving that follows such an incident. After the World Trade Centers came down, New York, a vibrant city known for its noise, wore a shroud of eerie silence.

But 9/11 allowed New Yorkers to show their caring strength to help others and rebuild their town.

On my block, a woman I never knew was among those lost in one of the World Trade Center towers. Yet every year on 9/11 there’s a makeshift memorial outside her building and I think of her.

While your world won’t be the same again, you’ll go on. I have faith that you’ll show the world that terrorists can’t stop life in one of its most treasured cities.

​​This week we interviewed Ted Rubin, social media expert and author of How To Look People In The Eye Digitally. A step by step guidance to building human relationships in business and life.
​
We'll be giving away a free copy of How To Look People In The Eye Digitally to one lucky subscriber. The winner will be announced in next week's newsletter (details.)

Everyone can download this excellent infographic from Ted's book with twelve tips on how to look people in the eye digitally.
​Last week we interviewed Melonie Dodaro, author of The LinkedIn Code, her new book showing you how to unlock the largest online business social network to get leads, prospects & clients.

Our randomly selected subscriber, Alex, will be receiving a free copy of The LinkedIn Code. Congratulations Alex!​
​Happy Marketing!
Heidi

Heidi Cohen
Actionable Marketing Guide
2015 CONFERENCES​

​​​​BTW, if you didn’t get to attend Content Marketing World 2015 live, you can still capture all of the learning. Get the virtual version, study the contents so that you can power your content marketing into 2016 and beyond.
    RECENT POSTS ON THE ACTIONABLE MARKETING GUIDE

    10 Facebook Marketing Tips Based on 3Q2015 Earnings

    Posted on November 9, 2015 by Heidi Cohen in Social Media

    Facebook Third Quarter 2015 Earnings In Marketing Terms

    Facebook CakeDid you pay attention to Facebook’s third quarter 2015 earnings report?

    As a marketer, you probably thought, “Why should I care about financial reports? It has nothing to do with my marketing.”

    Relax you’re in good company. (Based on my years of graduate teaching, I know many marketers choose their profession based on their dislike of math!) Continue reading

    Quality User Generated Content: How To Fill Your Calendar

    Posted on November 11, 2015 by Heidi Cohen in Content Marketing

    3 Types of Quality User-Generated Content To Drive Results

    3 Types of Quality User Generated ContentMy dad was a World War II veteran but he never celebrated Veteran’s Day. His green army uniform hung on a wooden beam up in our attic.

    Maybe it was because my dad served behind the lines in the US Army’s Signal Corps in London.

    His job was to decode enemy messages and transmit them to Allied headquarters. Continue reading

    13 Tactic Checklist To Drive Blog Leads And Sales

    Posted on November 13, 2015 by Heidi Cohen in Blogging, Content Marketing, Search, Social Media

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    13 Tactic Checklist To Drive Blog Leads And SalesI have a beef with the 2016 US Content Trends research.

    I don’t get why 100% of marketers don’t use blogs and find them 100% effective.

    It’s NOT the researchers but the marketers who responded. Continue reading

    How To Look People In The Eye Digitally – Book Interview

    Posted on November 14, 2015 by Heidi Cohen in Communication, Social Media

    How to Look People in the Eye Digitally - Book CoverHeidi Cohen interviews Ted Rubin

    Q: What’s your best piece of advice for readers looking to improve their marketing?

    Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re talking to someone.

    You know how it is when you meet someone at a conference or in a networking situation and they’re constantly looking around the room to see who else is there, or they’re looking at their watch, or anywhere except at you? Those signals mean they aren’t really “present” in the conversation, so there is no true connection.

    Continue reading

     
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    HEIDI COHEN AROUND THE WEB​

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