Actionable Marketing Guide Newsletter
Published: Mon, 01/18/16
actionable marketing guide
Dear , Today is a holiday in the US where we celebrate the memory of Dr. Martin Luther King
Jr. (January 15, 1929 – April 4, 1968). It’s a time to reflect on a man whose words moved people to act peacefully to achieve a goal that was greater than anything one person could do alone. Most notably he inspired us to work together to change the world with his I have a dream speech. I have a dream that one day this nation will rise up, live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”  Although we still have a long way to go in the US and elsewhere, King set us on a path to a better future for
everyone. While I’m on the topic of the future, I’d like to know what topics you’d like to see the Actionable Marketing Guide cover going forward? Please respond to this
email with your thoughts. Additionally, as I mentioned last week, I’m speaking at Social Media Marketing World 2016 (SMMW 2016) in San Diego on April 17-19th. I’m creating fresh new content that reveals my secret tips for cranking out amazing content on a regular
basis. Last year, I went to Social Media Marketing World 2015 as an attendee. I paid for the conference and travel on my own dime. It was worth the investment even though I attended very few of the sessions. Instead I spent my time networking. At SMMW 2015, I met and talked with marketers and influencers from around the world. Many of whom I only knew virtually through social media. While these relationships didn’t result
in a direct ROI, I didn’t come home with leads or sales. I laid the foundation for deepening relationships that will help my business for the long term. To encourage you to join me at Social Media Marketing World 2016, I’m offering to meet with the first 10 people who register and
attend the conference through my SMMW affiliate link. It’ll be your opportunity to AMA about marketing!!! (Please understand that I believe that my personal life is, well, personal.)  The Three Value Conversations is our first new ebook to give away this year
to one new newsletter subscriber (So tell all you friends to subscribe!).This book is a guide to the important conversations your salespeople must have to articulate value to your customers.  We'll announce the winner of the giveaway in next week's newsletter. For some insight, read Heidi Cohen's interview with author Tim Riesterer on the Actionable Marketing Guide. Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ |
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2016 CONFERENCES
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Social Media Marketing World|
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RECENT POSTS ON THE ACTIONABLE MARKETING GUIDE |
2016 Mobile Marketing Trends Every Marketer Needs
Mobile Research For Your 2016 Marketing Plans
I’ve got one word for your 2016 marketing:Mobile.
Ignore mobile at your peril.
Mobile isn’t about you, your product or your brand.
Mobile is
about reaching your prospects, customers and audience where, when and how they want to interact with you. This isn’t a new message. (Check 2015’s data.)
Content Inner Circle: 5 Ways To Increase Distribution
Grab Attention Via Your Customer’s Content Inner Circle
Your target audience’s content inner circlecontains the 5 to 20 resources where they focus the majority of their content and media time. It is also your biggest content marketing hurdle.
The content inner circle limits your ability to break through and grab your audience’s attention.
Simple 5 Step Blog Post Formula Anyone Can Follow
How You Can Write Blog Posts Quickly Like A Pro
Writing is difficult.
You feel exposed when you write especially if your work is published.
I get it.
Your words become public property (despite your intellectual rights). It’s the reason why it took me 5+ years to start my Actionable Marketing Guide (but you don’t need to wait, you can use my simple 5 step blog post formula outlined below.) Continue reading
Three Value Conversations – Book Interview
Heidi Cohen interviews Tim
Riesterer
Q: What’s your best piece of advice for readers looking to improve their marketing?
For B2B companies, hitting your revenue number is still most impacted by whether or not your salespeople can articulate value in their customer conversations.
And, great value conversations are a combination of superior stories to fuel the conversation, matched with remarkable skills to deliver that conversation. The best story, told the best, wins!
 The data in this report is based on 65 million orders and two billion dollars in transactions across over 120,000 eCommerce stores.This data includes stores of all sizes among thousands of verticals and ranges from single founder startups to multi-million dollar businesses with
hundreds of employees. This report is designed to help you see where your business stands in the eCommerce market as a whole and how you match up against the competition. Download This Valuable Report Today!
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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