Actionable Marketing Guide Newsletter
Published: Mon, 12/14/15
actionable marketing guide
Dear , The weather in New York City feels more like early fall or spring than the holidays. I was shopping in Manhattan’s Soho and suburban New Jersey and I was surprised by the lack of holiday
spirit. Don’t get me wrong, the shops were dressed up but there were no customers. It’s like shoppers didn’t get the invitation. Despite lots of pre-holiday traffic, the most popular place in the mall we visited was the kiddie rides, which edged out Santa. Every store had sale signs! Translation: people are buying online and being careful with their buying. What does
this mean for your 2016 marketing?
 If you’re making your 2016 plans, please join me at Social Media Marketing World this coming April. I’m teaching a
course on how to keep your blog content going! The specifics are still a work in progress but the class is going to have fresh new content. Lastly, I’m thrilled to let you know that I was named one of the top 50 Online Marketing Influencers to Watch in 2016 by Entrepreneur
magazine. Thank you for your support since I’m inspired and motivated to write for you, my audience.  Last week we interviewed Daniel Lemin the author of ManipuRATED, a guide to how business owners can fight fraudulent online
ratings and reviews. We're extending our giveaway for another week. This Saturday, December 19, we'll
randomly select one new subscriber to receive a free copy of ManipuRATED. So tell you friends and associates to subscribe to this newsletter. The winner will be announced
next week. (details.) Wishing you and yours the best this holiday
season. Heidi Heidi Cohen Actionable Marketing Guide |
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2016 CONFERENCES
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Social Media Marketing WorldRECENT POSTS ON THE ACTIONABLE MARKETING GUIDE |
B2C Social Media Use That May Surprise You
How B2C Marketers Can Improve Social Media Results
For B2C businesses, social media is a key marketing element to attract and engage target
audiences.
Social media marketing’s main goals are to raise brand awareness, enter the buying consideration set, and support prospects, customers and fans.
ManipuRATED – Book Interview
Heidi Cohen interviews Daniel Lemin
Q: What’s your best piece of advice for readers looking to improve their marketing?
Stay connected to your customer. In my book, I show how small businesses are succeeding with online ratings and reviews, and how they put the insights captured on those sites to work as a marketing vessel for their business.
 Discover just how easy it is to boost SEO with social media.It’s tempting to view social media and SEO as two separate entities, but in our experience these two
elements of digital marketing are interwoven. Using appropriate search terms in your social media posts helps users find your most relevant content and clearly spells out what’s being offered. In turn, social media shares greatly benefit your search engine visibility in many ways. Use this handy guide to help you quickly and easily boost your
SEO. Download This Essential eGuide Today! Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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