Actionable Marketing Guide Newsletter
Published: Mon, 02/22/16
actionable marketing guide
Dear , Lately I’ve been thinking about content creation processes as I prepare my Social Media Marketing World Workshop. Research by
Kapost shows that most content marketing efforts are once and done. No one really talks about that since we’re under too much pressure to keep creating more and more of this one-off work. That’s the opposite of the Mad Men era when agencies focused on creating the best possible ad and then kept promoting it. While the ads were more expensive to create, the cost was distributed over more presentations. Your audience still needs
to see your marketing message roughly the same number of times as they did back in the Mad Men era, namely 5 to 8 times. While most content marketing efforts are generally less expensive in terms of creative costs than a traditional television ad, if they’re only promoted once and forgotten, their expense can add up. If you’ve got a small business, this cost is even bigger. Your content creation is often done at the expense of doing other things
to grow your business. What can you do to get a greater return from your content investment?
Take the time to assess where your content marketing efforts are best used and how to extend the power of the content you already have.
Want to attend Social Media Marketing World but don’t have the budget? Consider buying a virtual ticket. You’ll get all of the sessions without the transportation or hotel costs. Even better, you can watch them on your schedule! Prices go up on Friday, so buy your ticket today!  Recently we interviewed Andrew Davis, whose book Town INC explores the connection between businesses and the communities and cities they operate in and identify with. After traveling to fifty American cities trying to figure out why some were booming and others were bust. Andrew found out that a whole host of businesses market the place they do business more than the business they do. Also consider giving his first book, Brandscaping, a look. It’s well worth your time. One lucky subscriber will be getting a free copy of Town INC. We'll tell you who in next week's newsletter. Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ |
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