Actionable Marketing Guide Newsletter
Published: Mon, 01/25/16
actionable marketing guide
Dear , Greetings from a snow covered New York City. While we were just under 2006’s record, we got a LOT of snow and wind. People
prepared. Trader Joe’s (aka TJs) had lines out the door across the city. My husband abandoned the TJs line for CVS to get milk and olive oil. (BTW, it’s interesting to note that in the US, major drugstores have expanded their food
offerings including more than milk, soda and snacks.) With better forecasting and planning, the city handled the storm well. On Saturday afternoon all of our devices started going off at the same time with an emergency alert. The city told people to get all non-essential vehicles off the roads and train service was suspended.
The city got eerily quiet. We took advantage to unplug, stay warm, and be couch potatoes. It worked. By Sunday morning our block was plowed leaving little snow mountains between the street and the
sidewalk. As a proponent of slow marketing, I applaud the use of forecasting to yield better results. In fact, two marketers I admire, Peter Shankman and Derek Halpern used the opportunity to reach email subscribers with suggestions on managing the storm including a reason to buy from them. One of my favorite yarn stores, let its customers know
that it would be closed. (In case people were seeking a place to escape their small apartments.) Marketing Lesson: Take advantage of marketing opportunities. Of course, you have be careful not to be out of synch with the event. In case you’re like me thinking about warmer weather, why not consider attending Social Media Marketing World 2016 in San Diego (April 17 to 19th). I'll be speaking for the first time with over 100+ of the world's top social media marketers. I’m running a workshop called: “How to
Create Quality Blog Posts Quickly and Consistently.” I attended SMMW last year. I learned a ton and had a blast. The best part: I met many of my social media colleagues face-to-face. To encourage you to join me at Social Media Marketing World 2016, I’m offering to meet with the first 10 people who register and attend the conference through my SMMW affiliate link. It’ll be your opportunity to AMA about
marketing!!! Please join me! Get your tickets now before the prices go up! This week marked the introduction of our new Friday
Tech Review with an article written by Actionable Marketing Guide webmaster, Larry Aronson. He's an Internet pioneer with experience across many forms of technology. Larry wrote the first book on HTML. We’re starting off with an article, Domain Names, Trademarks and Your Brand, and will move on to explore new marketing tools and tech. Please let us know what technology issues concern you
most.  The Three Value Conversations is our first new ebook to give away this year
to one new newsletter subscriber (So tell all you friends to subscribe!).This book is a guide to the important conversations your salespeople must have to articulate value to your customers.  We'll announce the winner of the giveaway in next week's newsletter. For some insight, read Heidi Cohen's interview with author Tim Riesterer on the Actionable Marketing Guide. Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ Photo Credit: CNN via Twitter |
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