Actionable Marketing Guide Newsletter
Published: Mon, 02/01/16
actionable marketing guide
Dear , While candidates have been running for President of the United States for months, today marks the first time registered voters show who they support. The Iowa Caucus truly shows democracy in action. It’s not just rallies or surveys. It’s real people who show up at their local precincts and physically participate in the election process. This is truly voting with their feet.
As a marketer, this is a personal experience with which you should be familiar. Your target audience, including your customers, influencers, end-users and fans, choose to read your content,
share their feelings on social media and purchase your products. While it’s easy to automate some of these processes such as your distribution and social sharing, your true goal should be to go deeper. You must win your prospects’ hearts especially during the month of love. Good marketers don’t want to be the Bill Murray character in the movie, Groundhog Day, who’s stuck repeating the same day over and over. You want to go beyond just pushing quality content and promotions at your audience in hopes that they’ll buy from you. Rather you want to instill your prospects and customers with passion. People who buy with their hearts are distinctly different from other customers. Their love is blind. This doesn’t mean that they’ll
buy anything without thinking. You need to give them the quality content that answers their questions. After they do their homework they want that first blush of love. The good part is that you won’t loose them to another merchant. They want to feel special after buying your product. The best example is homebuyers. Despite being the biggest purchase most people make, as any good real estate agent will tell you, it’s rarely rational.
It’s about what they want to see and the life they imagine for themselves. Good marketers (and salespeople) will tap into their audience’s view of themselves and the world to learn these love points. Then they’ll craft their quality content to instill these feelings in their prospects. Further, they’ll train their staff and sales teams to help prospects to see how their product will give them this joy. Want help with this
process? It’s called creating a marketing persona and this article lays out the steps in the process. It’s an integral step to helping you to keep writing. It’s a key step behind how I “How to Create Quality Blog
Posts Quickly and Consistently”, the title of my Social Media Marketing World 2016 workshop on Sunday, April 17th at 3:00pm in San Diego. Please join me and hundreds of other amazing influencers for 3 packed days of workshops, sessions and networking.
(BTW, I think that the networking yields the highest ROI.)  This week we interviewed Michael Brenner, coauthor of The Content Formula. Aimed at B2B marketers, The Content Formula answers the biggest question currently on their minds: what is the ROI of content marketing? The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s
toolbox. One lucky subscriber will be getting a free copy of The Content Formula. We'll tell you who in next week's newsletter.  Last week, Heidi Cohen interviewed Tim Riesterer co-author of The Three Value Conversations, an important guide to the conversations your salespeople must have to articulate value to your customers. We spun the randomizer and selected Charisma Urcia to receive a free copy of The Three Value Conversations. Congratulations, Charisma! Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ |
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Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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