Actionable Marketing Guide Newsletter
Published: Mon, 03/14/16
actionable marketing guide
Dear , In most of the US, we changed our clocks this weekend. On Sunday morning, 2:00 am become 3:00 am. Poof! There went an hour, gone without a tick. When I was in university, I loved the fall time change since the bars stayed open an hour longer. There’s a phrase to help people like me: Spring forward, Fall back. The Sunday that the time change occurs is a bit confusing. Your sleep and eating are off.
You can use the time change as an opportunity to build new habits. (To better understand habits, I recommend reading Charles Duhigg’s The Power of Habit) As many of you know, I use everyday opportunities to improve my marketing and my life. And you can too! While you’re getting used to the new earlier time, why not combine it with a
new habit? I suggest writing morning pages. This is a writing exercise. Just as you exercise your body, this exercises your mind. You sit at a pad or a Word document and write for 30 minutes. Just dump what you’re thinking on to the page. Don’t edit your work or stop to look for the perfect word! The objective is to clear your mind. It’s not just about becoming a better writer by cranking out content. Rather it takes all of the
stuff that’s lurking below the surface of your mind and lets it out. These words aren’t to be read like a perfectly scripted diary. They’re just for you! As a side benefit, you’ll get faster at writing your TFUD (aka The First Ugly Draft), regardless of what you’re writing about. Want more information about morning pages? Read Julia Cameron’s The Artist’s Way and Lori Goldberg’s Writing Down The Bones. Writing morning pages
is a key element to developing a writing habit. I’ve been thinking about this a lot lately. I’m teaching a workshop at Social Media Marketing World 2016
called “How to Create Quality Content Quickly and Consistently.” (For those of you attending SMMW16, I’d be thrilled if you joined me. The workshop is at 3:00pm on Sunday, April 17th!) BTW: You can still buy your ticket by clicking here! Or if you can’t afford the travel expense, get a virtual ticket and learn from the
experts! Hurry prices increase on Friday, March 18th!)  This week I
interviewed Martin Lindstrom, a global branding expert, about his latest book, Small Data: The Tiny Clues That Uncover Huge Trends. I was delighted and surprised to receive an advance copy in my mailbox with a handwritten letter from Martin. (Who does that any more?) As an aspiring author and experienced bookseller, I’ve always loved receiving bound galleys. It’s like getting let into a special secret. With the title, Small Data, I expected another marketing book about how to deal with marketing information. Instead, I found a wonderful personal story about how Martin observes and
interacts with people around the world. Small Data is a personal journey mixed with
sociology. This book gets you to think differently about your customers, their lives and how they approach your product.  One lucky subscriber will be randomly picked to receive a free copy of Small Data. We'll announce the winner in next week's newsletter. Details can be found on our Book Giveaway page. Last week,  Jay Baer joined me to discuss his latest book, Hug Your
Haters. I love how Jay is able to examine the marketing process and distill important elements that enable marketers to do a better job. Even better, he often creates a new word in the process. Download Jay's infographic, The Hatrix, to get an idea of what he's talking about. Our randomly picked subscriber who'll receive a free copy of Hug Your Haters is Alan Karp. Congratulations
Alan! |
Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
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Photo credit: Daniel Novta, https://www.flickr.com/photos/vanf/5944159779/
2016 CONFERENCES
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Social Media Marketing World
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Q: What’s your best piece of advice for readers looking to improve their marketing?
We’ve become a non-present generation suffering from phone addiction – an addiction so big that we feel that the phones we have in our pockets are ringing – only to discover that we have no phones in our pockets. I call this the Phantom Vibration Syndrome – and it’s a virus which slowly has removed marketers from reality. I mean when was the last time you spent a day in a random consumers home – just learning about their behaviors and relationship with your brand?
 Are you looking for new ways to improve your customer experience? To help you achieve marketing success, here's a list of 10 tips. Remember your prospect and customer relationships are core to building your business
Big thank you to LinkedIn’s Jason Miller for the mention in the LinkedIn Sophisticated Marketer’s Guide To Content Marketing. Clocking in at almost 100 pages, it’s
worth your time. It’s new and updated to provide you with what you need to know. Heidi Cohen was also mentioned in this LinkedIn Publishing piece: Adapting Websites for Mobile: 5 Myths Debunked. We also want to thank Lee
Odden for spotlighting Heidi Cohen on his related blog post: 31-content-marketing-thought-leaders/. It’s worth your time to add these people to your social media viewing. Hat Tip to Hannah Kovacs for citing Heidi Cohen as one of the 8 people you absolutely want to meet at #SMMW16. Wow! It’s a great example of influencer content without needing to reach out to the influencer. I look forward to meeting Hannah next month. Please let me know if you’re going to be at Social Media Marketing World. I’m looking forward to meeting you too. Alternatively, hopefully I’ll see you virtually.
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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