Actionable Marketing Guide Newsletter
Published: Mon, 03/28/16
actionable marketing guide
Dear , Happy Easter to those of you who celebrate the holiday! In New York, we’ve got bright spring sunshine mixed with blustery winds. They cause a drop in temperature that lets you know winter’s still
here. While Easter and Passover generally occur near each other, this year they’re a month apart. Depending on your audience, this may have implications for your marketing messaging. Having clear communications is key to a successful marketing implementation. It’s a topic I’ve been thinking about a lot as I create and practice my Social Media Marketing World presentation. As a professor and content creator, I used to
think that being comprehensive was critical. I focused on offering the full dinner menu of information to my audience, whether it was students or readers. Yet over time I’ve learned that my audience needs to get their information nourishment without getting a stomachache from overeating. I should know this. When my husband and I eat out, we share an appetizer and have our own main courses because restaurants tend to serve more food that we eat at
home. Similarly, it’s not the amount of information you convey but how easily it can be consumed and remember that matters. Therefore, my Social Media Marketing World workshop, “How To Create Quality Blog Posts Quickly and Consistently” evolved from a rich sauce-laden main course to an easy-to-consume 4 course meal with distinct tastes. The result:
The best part of creating this SMMW workshop is that I’ve found renewed joy in writing and content creation. (I’m sure you knew I’d return to my Easter theme!) Ideas seem to flood my consciousness while my writing flows better and quicker. I can sit down and write a TFUD (The First Ugly Draft) of a blog post in about an
hour. The periods of wandering in the writing desert seeking the next collection of ideas to string together have been replaced by an on-going flow of material. (Okay I couldn’t omit the Passover reference!) RECOMMENDED READING: If you’re going to be at Social Media Marketing World 2016, please sign up for my workshop on
Sunday, April 17th at 3:00pm. (Note: Registration for the workshop is needed to ensure that you get a seat! There’s no extra fee.) If you can’t join me in San Diego, then get the Virtual SMMW. It’s the complete buffet without the travel
expenses.   This week, I interviewed Tim
Sanders. His latest book, Dealstorming, has been described as “a Swiss Army knife for today’s toughest sales challenges.”One lucky subscriber will be randomly picked to receive a free copy of Dealstorming. Deadline for new
entries is April 2. See the Book Giveaway page for details. And check out Tim's previous best-seller, Life Is the Killer App.   Last week, I interviewd Dave
Kerpen and discussed his latest book, The Art of People. Dave has distilled the art of social business to 11 simple people skills that will get you everything you want.We picked one lucky subscriber who'll receive a free copy of The Art of
People. It's Debra Jones. Congratulations, Debra! Also, check out Dave's revised and expanded edition of Likeable Social Media, a New York Times and USA Today bestseller! |
Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend
or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
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2016 CONFERENCES
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Social Media Marketing World
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RECENT POSTS ON THE ACTIONABLE MARKETING GUIDE |
2016 Small Business Social Media Use: 5 Trends
How The Inc. 500 Use Social Media In 2016
Until now small businesses have been at the cutting edge of social media marketing use.
In 2007, the Inc. 500 outpaced the Fortune 500 in their use of social media according to UMass Dartmouth research.
This makes sense. Continue reading
Qualified Blog Post Ideas: No Imagination Needed
3 Places To Find Qualified Blog Post Ideas
Do you ever run out of blog post ideas?
Do you find yourself in front of a blank computer screen with a blinking cursor (or piece of paper for those of you who like the old school approach)?
The real trick is to capture and record your blog post ideas whenever and wherever you get them. Continue reading
Dealstorming – Book Interview
Heidi Cohen interviews Tim Sanders
New book: Dealstorming – The Secret Weapon That Can Solve Your Toughest Sales Challenges
Q: What’s your best piece of advice for readers looking to improve their marketing?
Reach out to sales leaders and offer to partner with them on their sales challenges. The earlier you can get involved in the “deal team” the more you can bring to the table.
As you partner with sales, you’ll gain better intelligence from the field, which can only assist you in your marketing research, planning and execution.
 This 7-step process will help you define and refine your 2016 business growth goals and segment them into achievable marketing objectives. You’ve set personal resolutions for yourself this year, but what about setting goals for your business? Creating marketing goals increases your chances of achieving them – so do yourself a favor this year and set yourself up for success.
Here, at the Actionable Marketing Guide, using OptinMonster has resulted in a dramatic increase in subscriptions for this newsletter and other marketing projects.
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