Actionable Marketing Guide Newsletter
Published: Mon, 04/04/16
actionable marketing guide
Dear , In New York, the change of seasons and holidays is reflected in shop windows. Maybe it’s that I’m more aware of my surroundings now that I don’t have to plan my routes to minimize
my exposure to the cold. Maybe it’s the freedom from boots and heavy layers of clothing. Maybe it’s the need to feel the sunshine on my face. But I find myself magically lured to spend time examining neighborhood shop windows for products I don’t usually buy. I’m not talking about the wonderful Statue of Liberty built with colorful blocks in Lego’s Fifth Avenue store. Lego doesn’t need
help pulling visitors into this prime real estate location. Rather, I’m referring to smaller establishments. For example, Eataly’s wine shop created a fun Easter vista, a bunny made out of corks. Talk about incorporating your product into fun visuals. As local merchants, they didn’t stop there. They knew the cork bunny would attract attention. They added a small sign with their hashtag.
They knew passersby couldn’t resist photographing it and sharing it on social media. They ensured their name accompanied the images. Similarly Fishes Eddy, a store that sells New York themed, kitsch housewares showcased politically themed cups. Newsjacking meets products. Inside the store, they had a bulletin board where customers could leave their comments. They know their customers since there weren’t any Republican mugs. Real estate, especially in places like New York, is expensive. If you’ve got a physical store, how do you get more marketing mileage from your window and shop? RECOMMENDED READING If you’re attending Social Media Marketing World 2016, please join me on Sunday, April 17th for my workshop entitles, “How to Create Quality Blog Posts Quickly and Consistently”. Sign up to be sure of getting a seat! There’s no extra cost. Alternatively, get your virtual pass to Social Media Marketing World
2016. It’ll save you a bundle on travel expense! There’s no new author interview this week. But stay tuned. Chris Guillebeau takes the hot seat next Saturday.   Last week, I interviewed Tim
Sanders. His latest book, Dealstorming, has been described as “a Swiss Army knife for today’s toughest sales challenges.”One lucky subscriber will be randomly picked to receive a free copy of Dealstorming. Deadline for new
entries is April 9. See the Book Giveaway page for details. And check out Tim's previous best-seller, Life Is the Killer App. |
Happy marketing, Heidi Heidi Cohen Actionable Marketing Guide P.S: If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
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