Actionable Marketing Guide Newsletter

Published: Mon, 08/01/16

actionable marketing guide

Dear ,

It’s the dog days of summer (at least in the Northern Hemisphere).

New York City has been hot and filled with thunderstorms during the past week. From a weather perspective, it was a poor beach week.

Like many of you, I’m less motivated to work than usual.

Maybe it’s that I’m back from vacationing in Paris facing piles of work and to-do’s.

Maybe it’s that I feel emotionally worn out from the political conventions. My husband is a political news junkie.

In fact, data shows people are less productive in the summer for a number of reasons (Hat Tip: Daily Worth!)

FOMO (aka fear of missing out) even if it’s only photographs of people enjoying the sun-related activities
Poor working temperatures (either too hot or too cold) hinder productivity. BTW, people work better in bad weather.
Lack of ability to complete projects since you’re dependent on people who are enjoying their time off.

Here are a few things I’ve been doing that have really boosted my summer productivity.

Instead of fighting the summer sunshine, I make it work for me. I get up earlier, limit my to do list, and break projects into bite size chunks. As a result, I feel like I’m making progress.

The key: Don’t compare your progress to the rest of the year.

Then I do work-related activities that I usually don’t have time for. Even better they yield benefits in terms of making me feel good.

Answer emails thoughtfully to build relationships. People appreciate it when they receive a note from a real person.
Reach out and connect with peers via social media, email, phone or in-person. Relationships require time and connection. Jenny Brennan and her family stopped by our place for cosmos! Are you going to be in NYC? If so, please let me know.
Study key content including webinars, books and other content. Nothing beats improving your skills.

BTW, I’m attending Content Marketing World in Cleveland (Yes the city that hosted the Republican Convention! BUT don’t let that deter you. )

Content Marketing World is a key element of my annual event plan because it’s where the best minds in Content Marketing congregate, share and do business. It’s also a LOT of FUN!

Regardless of your position, years of experience or influencer status (or lack thereof) you need to be at an event like Content Marketing World to maintain your visibility in the field. (If you're not present, you're not visible.)

If you haven’t registered yet but really want to, please respond to this email. Let’s see how we can make this year’s event a reality for you. It’s that simple. It’s part of my work-related activities.

I’m not making any money on this offer. I truly want you to benefit from CMW like I have over the last 4 years!

You won’t see this offer anywhere else.

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S. This marketing chart will make you laugh. No surprise – Gen Xers and Millennials shop digitally. Okay that’s not funny. But most shop in bed and in the bathroom. Talk about private shopping time.

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What I Did on My Vacation – 99 Free Summer Blog Titles

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99 Free Summer Blog Titles to Overcome Writer’s Block

Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen?

Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you needsummer blog hours?)
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