Actionable Marketing Guide Newsletter
Published: Tue, 09/06/16
actionable marketing guide
Dear , I’m on my way from New York City to Cleveland for Content Marketing World. As usual, I can’t contain my excitement! Often when I look forward to an event, occasion or trip, I feel a sense of disappointment afterwards. The real thing doesn’t live up to expectations. That’s never true for Content Marketing World! Somehow Joe Pulizzi and the rest of the Content Marketing Institute team always have another trick up their sleeve. Personally, I’m thrilled my friend Andy Crestodina is giving one of the keynotes. This is huge for Andy. It means that he gave the best-rated session at last year’s conference. Take a lesson from Andy: Pay-it-forward! I first heard about Andy’s Orbit Media blog from Spin Sucks’s Gini Dietrich. She recommended it in my back-to-school blog roundup in 2013. We met face-to-face at a pre-conference party where Andy was creating his CMW Book.
He got to speak at Content Marketing World 2013 when a sponsor’s speaker was a no-show. I was there in the front row (where the smarties sit). It was a SRO (aka standing room only) crowd. I’d appreciate it if you took a page from Andy Crestodina’s playbook and helped him with his blogger survey. It’s 11 quick questions and the results will help you better understand the blogging landscape. Take a look at the first blogger survey and the related case study. Use them as a template for examining an important statistic in your niche. BTW, if you can’t attend Content Marketing World live, you can get the video version and see every session! FYI—Andy’s teaching a pre-conference seminar and presenting another session.) For those of you on Twitter, the hashtag for Content Marketing World is #CMWorld. If you’re at Content Marketing World, please come up and say hi. I’ll be wearing my orange beret with a matching orange flower.
For the bloggers among you, my friend Gini Dietrich is opening her new The Modern Blogging Masterclass to the public. It’ll give you a huge advantage over your competitors and help you plan your entire communications program for 2017. I’ve been a fan of Gini’s for years. She’s one very smart cookie. (FYI—This isn’t an affiliate link. I don’t make any money on this offer.) Happy marketing, Heidi Cohen |
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Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat. Find new ways to improve your content and measure your results with sessions on video, live video, visual marketing, analytics and marketing tools. Find Out More!
Content Marketing World AuthorsInterviews with Content Marketing World Presenters
No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this by accident when he wrote the first book on HTML. Content Marketer’s Guide To Attending ConferencesExpert Tips To Maximize Your Conference Content
These mega events are content marketing bonanzas. Conferences provide a hotbed of content opportunities for the astute content creator. They raise awareness around key industry topics. Examine the conference agenda to learn what’s hot and where the field is headed. Continue reading Authority Content – Book InterviewHeidi Cohen Interviews David JenynsNew book: Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
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HEIDI COHEN AROUND THE WEB |
- TrackMaven listed Heidi Cohen's Actionable Marketing Guide as one of The 127 Best Marketing Blogs to
Follow
- Heidi Cohen was quoted in the Social Business Journal, The 5 Biggest Mistakes in Social Media Monitoring
- Blogtrepreneur named Heidi Cohen one of the Top 25 Content Marketing Bloggers to Catch Up On in 2016.
- Heidi Cohen is one of 45 Marketing Experts Share Their Authority Building Strategies. David Jenyns created this post to support the launch of his new book, Authority Content. He asked how to build authority in 90 days. Mind you 90 days is a very short period of time to accomplish this.
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