Actionable Marketing Guide Newsletter

Published: Mon, 11/07/16

actionable marketing guide

Dear

This past weekend was the New York City Marathon.

It’s a massive citywide event that attracts visitors and participants from around the world.

Running the marathon isn’t an easy choice. Running takes commitment and dedication beyond registering and showing up at the starting line.

Race preparation becomes a life-defining effort for the pre-marathon period. Runners spend hours working out, doing practice runs, and changing their eating habits. Preparation benchmarks become personal achievement markers. Runners need a community including family, friends and colleagues.

For many runners, the success is the ability to start and finish the race. Some try to beat their personal best.

By coincidence, tomorrow marks the end of the marathon for US political candidates across the ballot.

Unlike the New York City Marathon, the election results don’t depend on the preparation and endurance of the candidates. They’ve done the hard work of trying to persuade the American public.

Rather the election is about voters showing up and casting their vote. Unlike most purchase decisions, not voting isn’t an option.

BTW, for those of you who didn’t know, I studied political science as an undergraduate. It’s a lot like marketing. Instead of consumer behavior, you have to understand how people feel about the political process.

Similarly the marketing process is a marathon, especially in the context of today’s content marketing, social media and search ecosystem. This evolution away from campaigns means that you’re continually creating new content, distributing it and amplifying its reach.

Like the New York City Marathon, marketing success is best measured against your past experience.

What does this mean for your marketing?

Since this is planning season for many businesses, set shorter-term objectives. This will allow you to test and improve your work over the course of 2017.

Set overarching objectives and themes for the year.
Create quarterly projects that support your annual themes. Include a major piece of big rock content per quarter.
Continually keep you marketing fresh each month. Focus on a combination of cyclical content, holidays and promotions.

While you’re making your plans for 2017, please consider attending Social Media Marketing World with me. It’s one of my 3 must-attend conferences. It’s a social media deep dive. The who’s who of the social media world attend and present.

Happy Marketing
Heidi.

Heidi Cohen
Actionable Marketing Guide

Photo Credits: NYC Runner via unsplash; Voting Booth: © Heidi Cohen

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Join me at Social Media Marketing World 2017—the mega-conference designed to inspire and empower you—by Social Media Examiner.

Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat.

The event takes place March 22-24, 2017, in San Diego.

Early registration discount. Act Now And Save!

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Surprised?

You shouldn’t be.

WORTH READING

Hat tip to Ana Hoffman for pointing out this content marketing classic for International Paper. It’s worth noting that it’s from 1979!

ACTIONABLE MARKETING GUIDE AROUND THE WEB

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