Actionable Marketing Guide Newsletter
Published: Mon, 01/23/17
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actionable marketing guide
Dear , I cheer the millions of people who joined the Women's Marches across the U.S. and around the World. Life still goes on in New York City. As a marketer, I sometimes underestimate the need for a good salesperson to close big deals. Currently, I’m in the process of selling a house. Like marketing any product, you have to position the house to sell at the maximum price. For a house, it’s called staging, not styling. I’m not talking about a Trump Towers apartment that’s difficult to access but rather a suburban house north of the city. At first, my husband and I considered selling the house without an agent. We thought we could get a contractor who would buy the house without any work on our part. We soon discovered there’d be a cost to a direct sale:
As a result, we evaluated a number of real estate agents. In the process, I’ve gotten a fast education in how to sell.
Who did we choose? None of the above—but you knew that. We selected a real estate agent who answered an online request. Here’s what set her apart from the pack:
Bottom line: For us, the real estate agent had to make the sale easy for us. She had to be ready to remove the issues at every step of the process. But most of all, we had to feel that we could work with her. As a marketer, you must ask yourself:
I’m off to judge the Top Social Media Marketing Blogs of 2017. Stay tuned. They’re sure to be amazing. (BTW, I’m teaching a blogging workshop for Social Media Marketing World. I’d be thrilled if you joined me!) |
Happy Marketing Heidi Cohen
If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/ Photo by Scott Webb – https://unsplash.com/photos/1ddol8rgUH8
Discover the best and newest ways to market your business on Facebook, Instagram, LinkedIn, YouTube, Twitter, Pinterest and Snapchat.The event takes place March 22-24, 2017, in San Diego. Register by this Friday and Save $350!If you can't make it in real life, consider getting a virtual ticket.
Generate New Blog Post Ideas: Yes You Can!Influencer Co-Created Content: Complete Blogger Guide5 Ways To Improve Your Blog Authority Without FOMO
They Ask, You Answer – Book InterviewHeidi Cohen Interviews Marcus SheridanNew book: They Ask, You Answer – A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
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POSTS WORTH YOUR TIME |
- Facebook VS Twitter insights from Fred Wilson. Short and insightful. Check out
the comments. Hat tip: Christopher Penn
- Check out this LinkedIn post that yielded $90,000 in sales. Beware – it contains salty language. It’s rough but it hits home especially with everyone who works from home. Hat tip: Ann Handley
- Time to rethink your SEO strategy. Check what SEO oldtimer Bruce Clay has to say about SEO silos.
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ACTIONABLE MARKETING GUIDE AROUND THE WEB |
- Heidi Cohen was cited in Curata’s Mega List of Ebooks. What’s worth noting is that Cohen took a different spin on ebook. Take Away: Write something worth reading and promoting.
- Heidi Cohen was cited on the Marketo blog for the definition of brand. My biggest learning from the piece: How many of my friends and colleagues saw it on LinkedIn. Lesson: Don’t underestimate who’s watching you on social media.
- Roger Parker cited this Actionable Marketing Guide newsletter in his Content Marketing Institute piece: 7 Changes Forward-Thinking Marketers Need to Consider in 2017. Lesson: Examine trends you see in the wild.
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