actionable marketing guide

Dear ,

For me the Twin Towers were a part of New York City’s architectural lexicon.

Sixteen years after the Twin Towers tumbled down, I still remember my mother’s call urging me to turn on the television. “Downtown looks like a Bruce Willis movie,” she said.

When I ventured out of my apartment 5 miles north of the towers to get cash and food while they were still available what I found echoed my neighbors’ concerns.

At my Citibank branch a hand scrawled note, “Closed Until Further Notice” was taped to the doors. The bank employee didn’t even take the extra few minutes to type and print it out on a computer!

Two blocks away at my local grocer, the milk aisle told a similar a story. It was almost empty.

A deafening silence fell across the city.

Yet downtown in the rubble of the towers, there was light. It was striking to anyone who had spent any time in the Wall Street area in the shadows of the towers. Amidst the death and destruction, there was human warmth and a will to carry on.

Since that fateful day, New York City has not only survived but also thrived. Millennial Tower now stands upright and tall adjacent to the 9/11 Memorial honoring those who died and those who tried saving them.

As I give shape to my 9/11 memories, I’m acutely aware that friends, colleagues, readers and people with whom I have no connection are experiencing dislocation from Hurricane Irma as she plowed up Florida’s gulf coast.

Our hearts goes out to the people in the path of the storm. As one US authority said during the hurricane preparations, “We’re concerned about human life. People can’t be replaced. Things can.”

In the wake of the recent natural disasters, ask yourself, “What would I do if I were in danger’s path?

Find the time to consider what’s truly important to you and where you want to focus your activities going forward.

By contrast, my Content Marketing World 2017 experience seemed pedestrian.

My biggest #CMWorld take-away: Find your peeps. This holds true for any live event whether it’s a mega-conference or a more intimate business gathering.

Content Marketing World is a #contentmarketing reunion of friends and colleagues! It’s about being face-to-face.

At a conference, it’s not only the keynotes and sessions that provide value but also the conversations you have and connections you make in the exhibit hall, at lunch, during evening activities and even in the hotel lobbies and restaurants. This holds true regardless of whether you’re a speaker, sponsor or attendee.

Attending and interacting aren’t just about building community with other people who share your interests. It’s personal. Beyond doing business, attending is about being with people in the moment and caring about them.

For those of you who want to meet me IRL, I’m attending MarketingProfs B2B Forum in Boston, October 3^rd – 6th. I’m presenting a Teach Me How session entitled, “The Inside Scoop on 3 Proven Steps to Amplify and Distribute B2B Content.” It’s followed by a post-presentation working session.

For those of you who plan ahead, consider getting your ticket now for Social Media Marketing World 2018 this coming March while it’s $550 off the full package. If that’s too big an investment consider getting a creator’s pass. (It includes my session on blogging!)

Happy Marketing
Heidi.

Heidi Cohen
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MarketingProfs B2B Forum 2017

MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-5, 2017, for an exciting program and fun events. Register now with my promo code: AMPLIFY1717  to save $100.
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​​​​​​​Social Media Marketing World 2018 is just around the corner (February 28 - March 2, 2018, at the San Diego Convention Center.)

Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field.

Join me at this exciting event. Don't delay – register by Friday and save $550!

• Heidi Cohen participated in Aaron Orendorff’s massive update to his post: How To Network At A Conference. 

  This article is a lesson not only in how to gain recognition at a conference but also how to transform existing content into massive content.

• Heidi Cohen was among the Top 50 Women In Content Marketing. W00t! Hat tip to Lee Odden and his Top Rank Marketing team for compiling this along with Traackr.
  

• Heidi Cohen was tapped to talk about low cost local small business marketing on Aadly blog. It’s worthwhile advice you can use from 9 influencers.
  
  
• Heidi Cohen also participated in a Content Marketing Institute round up post on key content marketing hires. My favorite was Jay Acunzo: Chief Common Sense Officer.