actionable marketing guide

Dear ,

It’s been a week bookended by natural occurrences from a solar eclipse to a category 4 storm.

Monday’s eclipse transformed New York City, especially its wider avenues and parks, into major viewing spaces. People were friendlier than usual and shared their various solar viewing objects.

My husband and I headed for Central Park but only made it as far as the steps of the Museum of Natural History. We got seats on the steps near a well informed 10 year old student who was part of a special school program at the museum.

A number of roof top bars and pools took advantage of the eclipse to sell special seating and cocktails. Even the post office issued a touch sensitive stamp to commemorate the eclipse.

Are you ready and nimble enough to take advantage of local events?

While New York City is sunny and dry as I write this, my heart goes out to those in the path of Hurricane Harvey. I sincerely hope that you and yours are safe.

Having lived through Hurricane Sandy in October 2012, I have some insight into the fears and challenges such natural disasters cause. Last weekend, while visiting friends on the southern shore of Long Island, we saw waterfront homes that were still in disrepair almost 5 years later.

It’s hard to believe that the summer’s almost over and Labor Day is a week away. Since many people take vacation this week the city is quiet except for the big box stores that are busy promoting Back-to-School as students stream back to the city.

Personally, I use this time to get organized for the beginning of marketing season both in terms of work and content creation. From now through Thanksgiving, there’s a variety of events focused on different aspects of marketing across the US and elsewhere.

Next week is Content Marketing World and I’m excited to see my content marketing colleagues in Cleveland.

If you’re planning to attend, don’t forget to bring some orange colored accessories to be part of the larger Content Marketing World community. Personally, I’ve got my orange beret and shawl ready to be packed.

Take some time to plan which sessions you want to attend. I’m teaching an Interactive Content Marketing Pre-Conference Workshop on Tuesday. (BTW, you can still get a ticket to Content Marketing World or add on to a ticket you already have.)

Also plan relevant content to support your attendance and your business.

Until next week, I’ve got to get a headstart on the work I won’t have time to do while I’m in Cleveland.

BTW—If you’re going, please let me know.

Happy Marketing
Heidi.

Heidi Cohen
Actionable Marketing Guide

P.P.S. If you’re a B2B marketer, consider attending MarketingProfs B2B Forum in Boston. It’s one of my favorite conferences. It’s small and fun because Ann Handley is the hostess with the mostest (by far). Also, they get an unusual lineup of speakers.

P.P.P.S. Okay I’m getting carried away but I’ve registered for Social Media Marketing World 2018 and you should too. This year Mike Stelzner has expanded social media to include content creation. If you’re a content creator, they’ve even got a discounted option (albeit more limited!)

The Ultimate Guide To Contact Us Functionality and Forms

Content Marketing World Authors

Ultimate Content Marketing Distribution Checklist

60+ Ways To Maximize Your Content Distribution

Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece.

Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

Even worse your content has no chance of going viral because no one knows about it. As a result they can’t talk about it or share it. Continue reading

MarketingProfs B2B Forum 2017

MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-5, 2017, for an exciting program and fun events. Register now with my promo code: AMPLIFY1717  to save $100.
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​​​​​​​Social Media Marketing World 2018 is just around the corner (February 28 - March 2, 2018, at the San Diego Convention Center.)

Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field.

Join me at this exciting event. Register now and save. Don't delay – prices go up every Friday!

• Heidi Cohen was referenced in a fun article by Aaron Orendorff published on Content Marketing World. This article is well worth your time since provides insights into how to create content at a conference without being a speaker.
  
  
• Heidi Cohen also participated in a Content Marketing Institute round up post on key content marketing hires. My favorite was Jay Acunzo: Chief Common Sense Officer.
  
  
• Entrepreneur.com listed Heidi as one of 11 Marketing Experts Whose Insights Could Change Your Business. Peter Daisyme wrote: Heidi Cohen is arguably one of the most well-rounded marketers working today.