Actionable Marketing Guide Newsletter
Published: Mon, 10/16/17
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actionable marketing guide
Dear , While New York City toys with fall weather, we headed out to Brighton Beach for one last afternoon of ocean air before it’s too cold to venture out. I loved how the sun’s rays peaked through the clouds like a child’s drawing. We enjoyed the empty expanse of beach and were entertained by kite surfers launching themselves skyward off the waves. On a business note, let’s discuss networking, an activity we all practice when we’re looking for jobs or new work. But the reality is many of us don’t practice our networking skills enough. At MarketingProfs B2B Forum this lesson was hit home for me when I ran into an acquaintance I know from my neighborhood and hadn’t seen for a while. For networking, “loose” connections are a great way to network. Your closest friends and colleagues don’t see you the way someone fresh may see you. As a result, they cut off networking opportunities. In job search mode my acquaintance was a man with a mission: networking. He had done part of his homework by scrawling a list of people he wanted to meet. But he hadn’t gone the next step to check LinkedIn and other social media sites to see whether he knew anyone who connected to these people. As the veteran of multiple downsizing efforts I get job search and seeking clients. I’m happy to help someone I know BUT only if I’m sure they’ll respect the people I introduce them to. I knew many of the people on his list. But I respect these people and am not going to put my relationships at risk by introducing someone who'll reflect badly on me. I had volunteered to introduce him to a colleague who worked for one of his target firms and was at a session in the adjacent room. But my acquaintance made me wait so he could publically ask a question. I bet you can guess where this is going. A journalist by training, my acquaintance thought he had found an issue to trip the speaker. I tried to persuade him not to ask the "gotcha" question because he didn’t understand it wasn't relevant to the discussion. But he had to ask. As I predicted, the speaker acknowledged the question and stated that it was irrelevant to their analysis and findings. While my acquaintance got his question answered, he lost my willingness to introduce him to a wider circle of people. His behavior made me question whether he’d respect my connections. Networking Tips Actionable Marketing Style
The networking bottom line: Your network is only as strong as your weakest link. Your network needs care and tending on a regular basis! Send 3 to 5 emails per day to keep up with people in your network. This is one of the reasons I’m attending Incite’s Brand Marketing Summit next week. I’m excited since it’s truly a senior level conference. Even better, it’s in New York’s coolest borough: Brooklyn. If you’re interested in attending, there are still 18 tickets left. (Please note this isn’t an affiliate link!) Incite’s event focuses on 4 key topics:
Is Social Media or Content Creation part of your 2018 plans? if so, please join me at Social Media Marketing World 2018. There are both full conference admission and content creator tickets. I’m speaking about Content Creation. Buy your tickets before Friday, October 20th after which the price increases. Happy Marketing Heidi Cohen |
How To Improve Your Winning B2B Content Marketing Distribution [Case Study]5 B2B Content Marketing Distribution Tactics You Can Use
Of course you do! Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel
if the opposite were true. Continue reading How To Use 2018 B2B Content Marketing Trends To Improve Results2018 B2B Content Marketing Trends [Research]
If you’re a B2B marketer, I’m sure you get it because 91% of B2B respondents use content marketing according to 2018 B2B Content Marketing Trends Research conducted by Content Marketing Institute and MarketingProfs. Continue reading Entrepreneurial You – Book InterviewHeidi Cohen Interviews Dorie ClarkEntrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive
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UPCOMING EVENTS |
Social Media Marketing World 2018 is just around the corner (February 28 - March 2, 2018, at the San Diego Convention Center.)
Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field.
Join me at this exciting event. Don't delay – the current promotion ends Friday!
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HEIDI COHEN AROUND THE WEB |
Heidi was interviewed by Mary Ellen Slayter for Velocitize regarding Interactive Content.
If you’re interested in getting up to speed on Interactive Content here are 3 great primers:
Dennis Shaio interviewed BuzzSumo’s Susan Moeller on Medium about content creation. Moeller mentioned HeidiCohen.com as a go-to-site! W00t!
Important take-aways:
- Moeller spent about 12 hours crafting a blog post over a period of 2 weeks! This is on the high end based on Orbit Media’s Blogging Survey.
- Shaio created interview content on Medium. Are you using Medium yet?
Big hat tip to my colleague Lee Odden of Top Rank Marketing. He truly walks the talk when it comes to Influencer Marketing. Heidi Cohen was one of 50 B2B Influencers for 2017.
Looking to take your marketing to the next level? Then fill your social media streams with these folks and read what they write and think is important.
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