Actionable Marketing Guide Newsletter
Published: Mon, 09/25/17
![](http://heidicohen.com/wp-content/themes/heidicohen/images/HC_AMG_logo.png)
actionable marketing guide
Dear , While New York City is drenched in sunlight and warmth, our hearts go out to those in the ever-growing number of storm hit areas including Texas, Florida, Cuba, Puerto Rico, the Virgin Islands, and other areas. The record-breaking storms bring into sharp focus that we need to heed warning messages going forward. Further we need to have backup plans to protect us as much as possible. Based on my experience as a marketer, the worst problems I’ve ever had were due to issues beyond my control. Even the best marketing campaign won’t perform when outside forces wreck havoc. One client of mine captured zip codes with their email addresses to be able to suppress mailings to affected areas. Speaking of outside forces, Equifax’s security breach underscores how connected and dependent we are on the smooth exchange of data including personal information. To that end, Google has been taking steps to encourage websites owners and blog admins to adopt secure protocols. (Specifically, your URLs start with “https://” and you’ve installed a valid SSL certificate to authenticate your website.) Starting with the October update of Chrome, If your website is not using secure protocols, a “Not Secure” message will appear in the location bar when your visitor starts entering information in any input field. This animated GIF from SSL2Buy illustrates the new behavior:
And, It's not just Google. Mozilla’s FireFox and Apple’s Safari browsers are making similar changes with support from the major Internet organizations. Because It's a good idea! Moving to a more secure Web is win-win for both you and your audience. Since these changes affect nearly every website we as marketers create, manage and use, I've asked my webmaster, Larry Aronson, to explain the Benefits of migrating to SSL/https.
As we’re in the midst of prime marketing conference season, I’m getting ready for MarketingProfs B2B Forum in Boston from October 3rd through 6th. It’s one of my favorite events. It always feels like I’m coming home. I’m speaking about content amplification and distribution. Later in October, I’m attending Incite Group's Brand Marketing Summit, a marketing event that brings senior marketers from top brands together to discuss the key issues facing marketers for 2018 and beyond. I’m attending this New York based event for the opportunity to engage with top-level professionals, presenters and attendees. Happy Marketing Heidi Cohen P.S. For those of you who plan ahead, now's the time to get your ticket for Social Media Marketing World 2018 this coming March. If it’s too big an investment consider getting a creator’s pass (which includes my session on blogging.) Act now and save! The current promotional sale ends Friday. |
5 Interactive Content Types That Will Boost Your ResultsHow To Use Interactive Content To Stop Readers & Engage Them
Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and devices? Then try interactive content. It’s content marketing superglue for visitor attention. Killing Marketing – Book InterviewHeidi Cohen Interviews Joe PulizziNew book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
|
|
UPCOMING EVENTS |
MarketingProfs B2B Forum 2017
![MarketingProfs B2B Forum 2017](http://heidicohen.com/wp-content/uploads/MPB2B-heidi-cohen-large-768x384.jpg)
MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-5, 2017, for an exciting program and fun events. Register now with my promo
code: AMPLIFY1717 to save $100.
Social Media Marketing World 2018 is just around the corner (February 28 - March 2, 2018, at the San Diego Convention Center.)
Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field.
Join me at this exciting event. Don't delay – the current promotion ends Friday!
|
HEIDI COHEN AROUND THE WEB |
Heidi Cohen participated in Aaron Orendorff’s massive update to his post: How To Network At A Conference.
This article is a lesson not only in how to gain recognition at a conference but also how to transform existing content into massive content.
Heidi Cohen was among the Top 50 Women In Content Marketing. W00t! Hat tip to Lee Odden and his Top Rank Marketing team for compiling this along with Traackr.
- Heidi Cohen was tapped to talk about low cost local small business marketing on Aadly blog. It’s worthwhile advice you can use from 9 influencers.
- Heidi Cohen also participated in a Content Marketing Institute round up post on key content marketing hires. My favorite was Jay Acunzo: Chief Common Sense Officer.
|
If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
|
Can't wait for next week's edition of the Actionable Marketing Guide? Get an email notification when each new post is published –
generally 2 to 4 times a week. Having trouble reading this email? |