Actionable Marketing Guide Newsletter – Home For The Holidays
Published: Mon, 12/11/17
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Dear , With 2 full weekends of holiday shopping left, the US was covered in white, much of it in places that usually don’t experience snow. Unfortunately, it wasn’t all snow. In the Los Angeles area, it was ash from the unquenchable fires that closed major traffic arteries and burned homes. Before you worry about how to maintain your holiday sales when Mother Nature keeps shoppers home, make sure your employees, customers and neighbors are safe. Lives are precious and irreplaceable. Like houses, businesses can be rebuilt. Provide your audience with information they need to be safe whether it’s evacuating their home or staying put out of danger. Memories are difficult to build. But life is precious. You only get one shot at it. In emergencies focus on what counts most: Lives. Speaking of cold weather memories, I remember that snow days were bonus days when I was a kid: No school. Once shoveling the driveway with my sister and brother was done, the day was ours to do as we pleased. What will you do with your bonus time: Will you work or do something fun? How can you use this “found” time without plugging into a device?
Remember that after the white, the light will peak through to bring hope. As I write this, the sun is shining brightly through our living room windows even during this shortened daylight hours. Happy Winter Holidays! Heidi Cohen Social Media Marketing World 2018 Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field. Join me at this exciting event. I’ll be speaking about Content Creation. This year you have a wider choice of attendance options:
Don't delay – Register Now and Save! (affiliate advertisement) |
2018 B2C Content Marketing Trends [Research & Analysis]
Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Continue reading Chief Marketing Officers at Work – Book Interview
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HEIDI COHEN AROUND THE WEB |
Heidi Cohen makes an appearance in LinkedIn's video: LinkedIn Presents the Future: B2B Marketing Edition
Heidi Cohen contributed her 2018 marketing predictions to BrandWatch's article: Marketing Trends for 2018.
Heidi is one of the first 20 people Springboard lists in its recent article: 108 digital marketing experts you should be following.
Christel van der Boom of Flipboard interviewed Heidi Cohen on The 5 Types of Interactive Marketing. Watch the video on YouTube.
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Photo Credits:
Gingerbread house in Madison Square – ©2017 Larry Aronson.
Heidi
Cohen on the Flipboard Red Couch – Photo used with permission