Actionable Marketing Guide Newsletter – Happy Holidays
Published: Mon, 12/18/17
actionable marketing guide
Dear , The holidays have tiptoed into New York along with colder weather. As the days grow shorter and dimmer, there’s still light in our eyes and love in our hearts. I’d like to take this opportunity to wish you, your family, your friends and your social media contacts the best for the holidays whichever ones you celebrate. The key to holiday joy is to share time with them. Recent research revealed that visiting your parents and grandparents helps extend their lives. Wrapped up in our world of wired devices, it's often easy to overlook how important it is to be physically present and in the moment with the people we love. No matter what else was going on or how terrible she felt my mother cracked the biggest smile and called out my name whenever I entered her home. For me, it made the trip there worth it every time. In addition to spending time with those close to you, find some space during this holiday period and let yourself be. Relax even if it’s only a hot shower. (Hey—I live in New York City where private space comes at a premium price!) I hope that you find the time to take a break from work. You deserve it! I was lucky to have a boss early in my career who believed that vacation time was necessary. I’m going to be practicing what I preach. As a result, there won’t be any Actionable Marketing Guide newsletters until January. If you’d like to drop me a line, I will still be checking email. Happy holidays and best wishes for 2018, Heidi. Heidi Cohen
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Top 2017 Facebook Content – How You Can Improve Yours
The best way is to understand what kind of Facebook content ranks best for shares and engagement. Steve Rayson of BuzzSumo has crunched the numbers to get you this information. Continue reading 2018 B2C Content Marketing Trends [Research & Analysis]
Research by Content Marketing Institute and MarketingProfs shows that B2C marketers are paying attention and improving their processes to achieve measurable objectives. (BTW—Here’s our analysis of 2018 B2B Content Marketing Trends.) Continue reading Chief Marketing Officers at Work – Book Interview
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HEIDI COHEN AROUND THE WEB |
Heidi Cohen offered her predictions for 2018 in Content Marketing Institute's annual roundup post: Are You Ready for Content Marketing in 2018? 60+ Predictions.
Scroll to the end of Steve Rayson's Buzzsumo article: The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles to find Heidi Cohen's "Expert Reflections" on Facebook along with some useful actionable marketing tips.
Heidi Cohen makes an appearance in LinkedIn's video: LinkedIn Presents the Future: B2B Marketing Edition.
Heidi Cohen contributed her 2018 marketing predictions to BrandWatch's article: Marketing Trends for 2018.
Christel van der Boom of Flipboard interviewed Heidi Cohen on The 5 Types of Interactive Marketing. Watch the video on YouTube.
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Photo Credits: Heidi Cohen on the Flipboard Red Couch – Photo used with permission