Actionable Marketing Guide Newsletter – Tips to help with your promotions
Published: Mon, 11/27/17
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Dear , Happy Cyber Monday! Created by online marketers to compete with bricks and mortar retailers’ Black Friday promotions, Cyber Monday is a promotional sales day that takes place the Monday after American Thanksgiving. Black Friday is the official start of holiday shopping in the US. It takes place the Friday after Thanksgiving although many retailers start pushing their holiday goods as early as the beginning of November. Black Friday gets its name from the fact that many consumer-oriented retailers go into the black financially with this first holiday promotion push. Until that point, these businesses are able to pay their bills but don’t make any profit. Here’s how shoppers planned their holiday purchases according to the NFR: Over the years, I’ve watched retailers try a variety of promotional strategies to get their share of the holiday shopping spend. For some consumers, it’s a patient wait for hours in the cold pre-dawn hours to get limited special deals. One of my friends complained that she was unable to see her friends in her Instagram stream since it was chock full of retailers. Astute marketers target you where you focus your attention. |
Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer RelationshipsHow We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC]
Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone according to Bank America research. We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Continue reading How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears
Have you considered supplementing your brand spanking new content creation with contentcuration? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbrandedcontent aggregation with editorially curated content. Continue reading Heidi Cohen Interviews John Hall
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HEIDI COHEN AROUND THE WEB |
Heidi Cohen was featured on this list of actionable content marketing tips (my favorite kind!).
Want to step up your sales conversions? Then check out the tools that Heidi Cohen and 21 other experts recommend for improving sales.
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