Actionable Marketing Guide Newsletter – Why you need a consistent publishing schedule
Published: Mon, 01/29/18
![](http://heidicohen.com/wp-content/themes/heidicohen/images/HC_AMG_logo.png)
actionable marketing guide
Dear , I hope this email goes out as planned since I’m deep in the rainforest of Belize at Jaguar Creek, an eco-friendly resort. Owned by a not-for-profit organization, its mission is to minimize its disturbance of the natural environment so there’s limited electricity and wifi. I don’t write this to make you feel pangs of FOMO and/or jealousy but rather to underscore my strong belief in content delivery consistency. In case you didn’t know I grew up in a household that received the print edition of the New York Times 7 days a week, where reading the paper was a family morning routine. I learned how to read The New York Times in fifth grade. Additionally my father owned and ran a local newspaper covering a handful of small communities in Queens, one New York City’s five boroughs. As a result, I learned the newspaper business from the inside at an early age. Therefore I believe that, as a marketer, you should approach your content marketing and social media engagement like a media publisher. Please note that I recommend this even though Orbit Media’s most recent Blogging research shows that most bloggers publish multiple times a month but they’re shy of weekly content delivery. Instead, create a publication schedule and stick with it for 2 reasons that are core to building your base:
To achieve this publication consistency goal, I suggest that you use a mix of the 5 core types of content. By integrating a mix of these 5 types of content into your editorial calendar, you support your business.
To get your content marketing, blogging and other writing on track to succeed this year, take the time to do annual content planning. Before you tell me that you don’t have time to complete the assignments looming in front of you, take a deep breathe. Realize that not planning is probably what got you in the predicament in the first place. While we’re on the subject of content creation, please join me at SMMW18 where I’m talking at 1:30pm on Friday, March 2nd on how to keep generating quality content ideas. If you’ve had enough of the winter blues, San Diego in February is beautiful and sunny. Happy marketing, Heidi Cohen Social Media Marketing World 2018 Brought to you by Social Media Examiner, this is the conference for anyone wanting to learn how to make the most of social media and meet the companies and experts in the field. Join me at this exciting event. I’ll be speaking about Content Creation. This year you have a wider choice of attendance options:
Don't delay – Register Now and Save! (affiliate advertisement) |
Content Marketing Optimization: The Ultimate Guide
Even Gartner defines content optimization as the process by which content providers improve search results and ranking. Additionally providers improve their content’s value with the use of content management automation enabling them to develop new pages on-the-fly. Continue reading Frenemy Influencer Marketing: The Ultimate Guide
Worried you’ll never get your marketing messages into your audience’s NewsFeed again? I bet that you didn’t realize that there’s an easy work around: The Tao of Twitter – Book Interview
|
|
USEFUL CONTENT |
For those of you who are consultants or considering becoming consultants, I strongly recommend that you read Mark Schaefer’s 5 Of My Best Insights On Becoming a Great Marketing Consultant. Additionally, Schaefer’s Business Grow blog is worth reading to see how to create quality content on a consistent basis.
If you’re interested in becoming a speaker, I recommend reading Christopher S. Penn’s How To Set Your Speaker’s Fee. Penn breaks down how to assess your value to the conference or show. (BTW—I’m also a big fan of his weekly newsletter, Almost Timely News!)
|
HEIDI COHEN AROUND THE WEB |
Get the inside scoop from 8 pros on How To Do Content Curation Like A Pro in a guest post written by Heidi Cohen for Content Marketing Institute. To be honest, even I learned a lot from these colleagues.
Heidi Cohen was included in Brian Sutter's post, The 50 Most Influential People in Small Business Marketing published on AllBusiness.com.
Paul Lentz used Heidi Cohen's Actionable Marketing Guide as a great example in his Buzzsumo post: Using Social Sharing Buttons To Drive Engagement: How To Do It Right.
|
If you enjoy reading this email newsletter, perhaps there’s a friend or colleague that you’d like to recommend us to? Please send them this link to our email signup page. http://heidicohen.com/subscribe-to-actionable-marketing-newsletter/
|
Can't wait for next week's edition of the Actionable Marketing Guide? Get an email notification when each new post is published – generally 2 to 4 times a week. Having trouble reading this email? |