Actionable Marketing Guide Newsletter – Are you taking advantage of Spring inspiration?

Published: Mon, 03/12/18

actionable marketing guide

Dear ,

For me the true first signs of spring appear with the colored buds on the flowering trees that line my neighborhood streets.

They remind me of the buds of the forsythia shrubs surrounding my parents’ house. The fosythia looked like bright yellow paint splattered against the white stucco exterior.

forsythia

Unfortunately, while I was in chilly San Diego, the warm New York temperatures teased these delicate blossoms out of hiding. But the remains of last week’s Noreaster encased them in frozen snow.

By contrast, moving our clocks ahead an hour is a more experiential jolt. Beyond changing my internal clock, spring’s fresh sunshine pours in through our large windows filling my workspace with its warm glow.

I love the creative burst I get from this season. Everything feels fresh and new again. As a creative, I happily face the blank screen ready to develop a wealth of ideas.

After Social Media Marketing World 2018, I’m still exhilarated and bursting with creative energy from seeing and engaging with smart attendess from around the world.

This year Mike Stelzner and Phil Mershon expanded SMMW’s offering to include special tracks targeted to content creators. Even better, many of the presenters for these sessions used the opportunity to co-create content with other speakers.

Actionable Marketing Tip:

Co-create content with influencers and your audience.

For example, I participated in Madalyn Sklar’s Live #TwitterSmart chat on Thursday, March 1^st with guest, Lisa Buyer. Please Don’t tell Madalyn but I had more fun posing for silly photos with the other live participants.

At my session on content ideation on Friday, March 2nd, I taught a roomful of content creators how to overcome Blank Screen Syndrome and brainstorm their way to a calendar full of content. Don’t worry—I’ve got you covered with my updated article that details my BRAVO Method!

5 Step B ravo Method for Content Creation

Please let me know if there are any particular topics that you’d like me to cover in future blog posts. Feel free to hit respond and let me know what marketing challenges are keeping you up at night. (Go on, I know you really want someone to listen to you!)

Happy marketing,,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S. Recordings of the SMMW18 sessions (including mine) are available. Get a Virtual Ticket.

RECENT POSTS ON THE ACTIONABLE MARKETING GUIDE

Content Idea Generation: Super Easy 5 Step BRAVO Method

Posted by Heidi Cohen in Content Marketing, Writing

If you’re like most content creators, bloggers and writers, at some point you’ve stared at the blank screen cursing the flashing cursor because you have no content inspiration.

I wish that I had a magic Harry Potter type spell that would instantaneously transform your creativity into tangible format. Continue reading

How To Build Your Conference Into A Community: Case Study

Posted by Heidi Cohen in Marketing

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community.

This is no small feat because communities consist of dynamic experiences that evolve over time.

Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into thriving communities. Continue reading

What The First Facebook Usage Decline Really Means For Your Marketing

Posted by Heidi Cohen in Social Media

Worried about the first Facebook usage decline as reported by Edison Research?

Of course you are—as a marketer, you pay attention to major Facebook shifts including Facebook’s organic reach decline and the impact of Mark Zuckerberg’s announcements earlier this year.
Continue reading

Conference Blog Post Content: 20 Types You Can Steal

Posted by Heidi Cohen in Blogging, Content Marketing

As fire hoses of targeted industry information, conferences provide bloggers with a variety of possible conference blog post content.

For the astute blogger, the key to conference blog post content success is planning your articles in advance to maximize the focused interest in your topic.

Continue reading

WHAT YOU NEED TO READ RIGHT NOW

If you’re a marketer, BuzzSumo’s Content Trends 2018 research is a must-read.

Using Mark Schafer’s Content Shock Theory (2014) as a starting point. Steve Rayson walks you through how the content and social media landscape have changed over the last 5 years.

Bottom line: Content Shock is real.

content shock

HEIDI COHEN AROUND THE INTERNET

While I was thrilled to be named to these lists, these articles underscore 2 great hooks for content creation:

Lists of people to watch. To get the most out of this approach, use a theme and/or data for selecting people. Also, let the people you choose know about your article. I call this Crowd Pleaser Content.
Use lesser-known holidays as a content hook. For example, Crackitt used Women’s Day (March 8). Find a fun celebration overlaps with your audience’s interests.

EXO B2B Marketing selected Heidi Cohen as one of its Top 30 Marketing Influencers of 2018. Their list is a great place to start to build your Twitter following.

Vbout chose Heidi Cohen as one of 20 Inspiring Digital Marketing Experts That You Need To Know. This list is another great source for filling your Twitter feed.

Australian based Crackitt spotlighted 6 women in honor of Women’s Day entitled Let’s Celebrate These Change-makers Who Are Shaping Digital Trends.

Need help with your SEO? Check out Julia McCoy’s article on Search Engine Journal. It’s a great lesson for how to use blog posts to create bigger content.

Still not sure what Content Marketing is? Check out Mike Myers’s article on Content Marketing World’s blog. It provides a wealth of information, even for experienced content marketers. Bookmark this article!

Hat tip to: Shannon Mattern. She took up my challenge to my #SMMW session attendees to write at least one article about the conference. Even better, she included lessons every reader can benefit from.

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