Actionable Marketing Guide Newsletter – How To Apply March Madness To Your Marketing
Published: Mon, 03/19/18
actionable marketing guide
Dear , We’re in the middle of March Madness, the official name of the US’s NCAA playoffs of the top 16 college basketball teams. The teams are affectionately known as the “Sweet 16”. To be honest, while my father and brother were avid basketball fans, I wasn’t. But that doesn’t mean that I don’t get the power of a March Madness marketing campaign, even if follows on the heels of St. Patrick’s Day! You can still tap into the power of a March Madness style promotion even if you don’t like basketball or live in the US. It’s a great form of interactive content. A March Madness campaign gives you a great hook to get your audience involved voting on something of interest to them. For example, my friends Kay Garner and Ann Shane at Mason-Dixon Knitting gave this reader engagement their unique twist with their March Mayham focused on determining the best paid knitting patterns published in 2017. March Mayhem runs from March 7 through April 2. (BTW, their rules garnered 62 comments!) After setting the ground rules, Garner and Shane use Survey Monkey to get reader feedback. Here’s what their brackets look like:
While the Super Bowl generates lots of marketing chatter about the expensive ads, a March Madness marketing hook provides an inclusive, longer-term campaign hook. It gets your audience involved allowing you to deepen relationships without a giant size budget. Although it may be too late to implement this type of promotion this year, put it on your list for next year. I am. To help you plan for the rest of 2018, use this article on Annual Content Calendar. 2Q2018 is approaching. If you’re seeking to increase your influence and build inbound links, check out my Irish friend Ian Cleary’s new product, OutreachPlus. (Please note that this isn’t an affiliate link.) Cleary has taken his name as the “Tools Guy” literally to create a useful tool. OutreachPlus helps you use both inbound and outbound techniques to amplify and distribute your content to your maximum potential audience. But you must get Outreach Plus before Wednesday, March 21st to get this awesome tool at 30% Off! As you prepare for 2Q2018, what is the one big marketing issue that is keeping you up at night? Please hit respond to let me know. Have a great week. Happy marketing, Heidi Cohen
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