actionable marketing guide

Dear ,

Regardless of how you feel about Prince Harry and Meghan Markle’s wedding or British royalty for that matter, it’s still the stuff that fairytales are made of.

While a commoner and her own person like her new sister-in-law, Kate Middleton, Ms. Markle has others traits that aren’t aligned with the British royal brand. She’s both divorced and an American but Queen Elizabeth II appears to have accepted Ms. Markle into her family.

As the women among you know, a bride on her wedding day lives her personal fairytale.

On my wedding day I had a touch of British royal vibes since I wore a dress designed by one of the Duchess of Cambridge’s fashion favorites, Jenny Packham. But I got it at a sample sale so I didn’t pay a king’s ransom for it!

Before we descend into your messy bridezilla stories, let’s linger in never, never land because, for marketers, fairytales rule!

When it comes to fairy tales, we’re all small children again who love to hear the same story over and over, even if we know every detail by heart.

Even better from a branding and content marketing perspective, fairytales make your marketing message more memorable.

Actionable Branding Tactics Inspired By The Royal Wedding

• What stories do your company, products and brands have? Are they unique to your organization?
  
  
• Can you use your company’s special history or attributes to create a fairytale version?
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• Are there other fairytales or stories you can borrow? For example, King Arthur Flour, a premium baking company, borrowed its name from the mythical king of England.

Estimated to cost about $45 million (or £32 million) of which the lion’s share is for security, Harry and Meghan’s royal wedding is projected to generate $406 million (or £300 million) in UK tourism and $67.7 million (or £50 million) in royal wedding tourist souvenir market for local UK businesses according to Fast Company. (BTW, the couple requested no gifts but rather charity donations.)

Similarly, as a marketer, consider how you can use fairy tales to create revenues. Here’s a witty email example from JetBlue Airlines.

As the start of summer gets near, now is a good time to ensure that your summer content and promotions are in good shape. At least in the US, beach season starts next weekend! BTW, here are actionable tips for summer branding!

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S. If you have any special questions that you’d like me to answer in a future newsletter, please hit reply and send them along.

Content Marketing Fairytale Framework: What Royal Weddings Can Teach You

Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of.

So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip. 

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