Actionable Marketing Guide Newsletter – Is Your Marketing Ready For Summer?

Published: Tue, 05/29/18

actionable marketing guide

Dear ,

While Memorial Day honors soldiers who died in service to their country, for most Americans, it’s a 3 day holiday weekend.

Without regard for the summer solstice, Memorial Day weekend marks the official start of summer in the US. Although schools are still in session in New York area, beaches open and families host cookouts. It’s also a big B2C sales promotion hook!

Due to my work flexibility, my husband and I squeezed in beach time last week. Dressed in sweatshirts and jeans, the sun and ocean air greeted us on the empty Fire Island beach, a barrier island south of Long Island.

But don’t interpret this to mean working remotely is fun, easy or productive. Rather wherever you are, whether it’s on the beach or in a hospital room, you can finish your deliverables.

For me, remote work takes organization and personal discipline to accomplish deep work in a new environment whether I’m in a coffee shop, train, or fun location. Each location provides fresh stimuli that tug at my attention.

I had to learn how to work regardless of where I am to take advantage of opportunities that take me outside of New York City. To be honest, it takes planning and practice to continue working when more fun options are available.

My secret to working anywhere with my laptop and wifi:

Set myself up for success before I leave.

3 Easy Steps To Work While You Are On The Road:

Complete and schedule as much time-sensitive work as I can. For me, this often means extended hours before and after being out of the office. But this holds whether I’m attending a conference or on vacation.
Plan the work to be done before I leave. Specifically, I’ve done the thinking, ideation and research/qualifying process. As a result, my work is outlined and has the necessary input.
Check email and social media twice a day. Unless you’re dependent on other people’s timely input, you can save precious time by batching these activities so you stay on top of on-going business.

With the start of summer season make sure that your marketing is ready for success!

5 Actionable Marketing Tips To Get Ready For Summer:

Assess what your audience is doing and the information they’re seeking this summer. Specifically, has it changed for the season or other reasons? At a minimum, talk to a few readers and/or customers to stay relevant.
Summerize your marketing and brand across owned and social media. Just like changing your clothes for the seasons, spiff up your summer look and feel.
Check your editorial calendar for summer-themed content and social media opportunities.
Update your existing summer content to ensure it’s up-to-date. Then add it to your content and social media distribution plans.
Determine if you have leftover merchandise or inventory you need to move. Similarly solopreneurs may have slow periods with hours that aren’t booked. Create a promotion or sale to move these offerings.

As you’re going through your summer marketing plans, don’t forget to consider your fall conference attendance. I’m speaking at Content Marketing World September 4 to 7^th in Cleveland. Use COHEN100 when you register.

Happy marketing,
Heidi

Heidi Cohen
Actionable Marketing Guide

P.S. If you have any marketing questions that you’d like me to cover, please hit return and let me know.

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