AMG Newsletter – Using Graduation to Inspire Your Marketing
Published: Thu, 06/07/18
actionable marketing guide
Dear , Graduation season is in full swing, at least in the New York City metro-area. Throughout the week, I’ve spotted graduates in their colored robes around the city. What I remember most about my ill-fitting graduation robes was sweating beneath the polyester fabric. Last weekend, my husband and I attended a high school graduation party in suburban New York. I loved the mix of family and friends.  I enjoyed watching the never-ending stream of adults and children as they passed through the dining room to grab food en route to another part of the house. One of the grandmothers had baked her special raisin-oatmeal cookies to complement the 2 carefully decorated sheet cakes. But as a content marketer, the high point for me was a handmade collage highlighting the graduate’s life. At his request, his mother collected photographs and memorabilia and enshrined them colorfully on a large piece of cardboard. What a fun way to celebrate an occasion or person! Actionable Content Marketing Tip:
RECOMMENDED READING:School graduation provides a great marketing hook for content, social media and promotions. Beyond graduation gifts like the sterling silver fountain pen my parents gave me when I finished high school, this segment needs and wants lots of products and advice for the next phase of their life. For example, I created an expert round up post on marketing advice for graduates.
Alternatively, flip the graduation topic on its head to create educational content that your audience needs and didn’t get in school. RECOMMENDED READING: Graduation Blog Post Examples
What do you want to learn about this summer? Happy marketing, Heidi Cohen
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Let’s be honest—I’m not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Content Marketing Fairytale Framework: What Royal Weddings Can Teach You Unlike most content marketing, marrying the charming prince is the stuff fairytales are made of. So it’s no surprise that Prince Harry’s marriage to Meghan Markle, like Prince William’s marriage to Kate Middleton, has attracted lots of attention. Further, as Princess Diana’s son, Harry fuels our guilty desire for related news and gossip.
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