Dear ,
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In July, we celebrate the birth of 3 nations: Canada (July 1), the US (July 4^th) and France (July 14^th).

Also, this year is the 175^th birthday of The Economist, a media entity built on a strong ideological foundation. That’s roughly the equivalent of 2 human lifetimes!

Working at The Economist taught me the power of branding. I admire that it's long-form content continues to persevere in today’s ready-to-swipe environment.

Last week, an experiential Economist marketing team was on lower Fifth Avenue to celebrate their 175^th birthday. 

What does this mean for your marketing?
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Regardless of your company’s size or age, your brand must stand for something bigger than your bottom line!

before trying every new, new marketing idea, determine how it relates to your business and your brand.

To build a fiercely loyal community, requires well-defined ideas that attract like-minded individuals. You need people to show up on a regular basis. 

This holds true for your brand and your country.

For example, In last week’s New York Democratic Primary elections 28 year old Alexandria Ocasio-Cortez won New York's 14^th congressional district beating 20-year veteran congressman Joe Crowley.

In this primary, a top ranking Democrat in the House of Representatives lost his seat because not enough of his supporters showed up to vote.

Community Building Marketing Lessons:

• Focus on continuing to develop and deepen your relationships with your entire reader and customer base. Ask yourself: “What am I doing to build and strengthen my community?” 
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• Continue to communicate with your audience. Use  variety of platforms.
  
  
• Assess your audience competition regularly. Have they changed? Do they have different wants and needs? Have their influencers changed?

Before I close, Ann Handley dubbed me one of the "Free Marketeers"! 
​​​​​​​Join me at MarketingProfs’s Virtual Conference, “Content Marketing: Effective strategies for revenue-generating content!” on Friday, July 13^th. Did I mention that it’s FREE? All you have to do is register.​​​​​​​

This and previous AMG newsletters are available on the Web.

• Heidi Cohen clocked in at 58 among the Top 100 Global Digital Influencers! on Digital Scouting.
• Top Rank tapped Heidi Cohen to add her insights to this year’s Content Marketing World e-book called, The Ultimate Guide To Conquering Content Marketing. Dive in to get tips from the top minds in content marketing.