Dear ,
Tomorrow, Tuesday, November 6th is Election Day in the U.S. where the
midterm elections have attracted lots of attention and momentum. Regardless of your politics, race, religion, sexual orientation, or age, your vote matters!
Show up because you not only have a right but also a responsibility to make your voice heard.
Please stick with me since this letter isn’t a political
message.
In New York, companies have used the election as a marketing promotion hook. For example: - Lyft decorated a mural on New York’s Lower East Side to promote their 50% off rides to take voters to the polls. In 2016, roughly 15 million people who were registered to vote didn’t because they lacked
transportation according to AdWeek. (Photo via AdWeek)
- Fishs Eddy, a housewares store, carries politically inspired products including a mug supporting Teddy Roosevelt’s Bull Moose Party. Even better, they posted a bulletin board asking
shoppers to express their opinions.
Elections and voting have a lot in common with marketing. I learned this studying survey research at NORC while a student at the University of Chicago.
Don’t take my word for it—Ask Jay Baer. Before becoming a marketing superstar, Baer worked on John McCain’s political campaigns.
Like politicians in elections, marketers face
similar challenges.
Most importantly, trust has eroded. 56% of survey respondents had lost trust in government politicians according to Edelman’s 2018 Trust Barometer research.
RECOMMENDED READING ON
TRUST: At last week’s Video Everywhere Summit, Republican political pollster, Frank Luntz, encouraged marketers to select their words with care since your choice of words shapes your audience’s emotional
response.
Actionable Marketing Tips: - Make your audience feel different as a result of your content, communications and other marketing messages. This includes your social media postings and face-to-face
interactions.
- Adapt your message and presentation based on its distribution context. Beyond your words, where and how your message is presented influences whether readers pay attention and take action.
- Use inclusive
language. Build relationships with your audience.
Further, guide your audience to act! Don’t assume that they know the
next step to take.
Always include a contextually relevant call-to-action!
Even better, spotlight your call-to-action using design elements that standout.
Apply these election inspired recommendations to improve your
marketing.Heidi
Cohen,
Actionable Marketing Guide Happy Marketing,
Heidi
 Want to improve your social media marketing?
Of course, you do!
Add
these 31 tips to your social media plans. Includes examples from Amy Porterfield, Gini Dietrich, Madalyn Sklar and Nadya Khoja.
BTW—This article is also a good example of how to use holidays as content hooks.
 Don’t forget about your customers once they finish purchasing from you!
Create these 3 types of content marketing targeted at
supporting and keeping existing customers happy and purchasing.
 Pamela Wilson delivers an approach that adapts to help you grow your skills as you grow your audience. This approach works for content creators including bloggers, podcasters, and vloggers.
Heidi Cohen Around The Web:- Crystal Clear Communications’ George Stenizter compiled a list of 1,200 content marketing questions. Then he answers them with help from influencers like Heidi Cohen. (Note: Stenizter has spread this project out over time.)
Actionable Marketing Tip: - Compile the questions your prospects, customers and others ask you. Then answer them. Even better, get help from influencers, employees and customers.
- Kasasa named Heidi Cohen as one of the Top Speakers, namely she helps solve your organization’s
problems.
- Social Report named Heidi Cohen a Top 33 Digital Marketer along with some of her favorite marketing folks including Ann Handley, Wil Reynolds, Ann Smarty and Oli
Gardner.
- Animas Marketing also named Heidi Cohen as a Top 20 Digital Marketing Influencer for 2019.
Join Me and top social media marketers in San Diego, March 20th – March 22. Register now and save – prices go up every week!
Fantastic! You made it this far. Here's the fine print: All photos ©2018 Heidi Cohen unless otherwise noted. |
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Social Media Marketing World 2019