Dear ,
St. Patrick brought lush green to New York City while temperatures jumped around in the 40s, 50s, 60s and 70s Fahrenheit!
Watching a house of worship get transformed from a peaceful sanctuary into a deadly den sickened me. Unfortunately, Americans have experienced similar high profile religiously oriented attacks.
As marketers we must change this divisive atmosphere and talk. And our businesses must support, help and protect our customers, our employees and our communities.
This violent attack underscores the very real consequences words have. Since the attacker was inspired by the US President, similarly others can take your words out of context and twist them to their own purposes.
Elsewhere on Friday, March 15, school children around the world went on strike to motivate parents, schools and governments to combat climate change and improve sustainability.
They participated in 2,000 strikes in 100 countries. Talk about coordination!
So let’s learn from these young people to work together to improve our world and to strengthen our personal relationships.
Last Thursday, at a Rutgers Alumni event celebrating Mark Schaefer's book, Marketing Rebellion, Dean Lei Lei set an example for how organizations should treat their customers.
Without slides, the dean reeled off success metrics. And you could
see the visible pride on her face when she compared a public university located in the shadows of New York Harbor to Harvard, Columbia and New York University (aka: NYU).
Personally I’ve never seen a university leader display such enthusiasm for her alumni.
But the event didn’t focus on donations.
Rather the goal was to get alumni actively connected to the University. As a result donations and other tangible benefits will accrue to Rutgers’s Business School.
So it’s no surprise that this marketing approach aligned with Schaefer’s latest book, Marketing Rebellion.
Whether spoken face-to-face or distributed digitally, the actual message we create and promote matters!
Also last week, the Connecticut Supreme Court reversed a lower court ruling. As a result, families of the victims of the Sandy Hook Elementary School shooting can sue Remington, the gun manufacturer.
Josh Koskoff, the lawyer representing the families of the shooting victims, said:
“Remington may not have known Adam Lanza, [the shooter,] but they had been courting him for years" through its use of a militaristic advertising campaign to market the military-style rifle to young males.”
Why should marketers care?
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Remington’s advertising provides legal proof of their responsibility for how their product was used. Specifically, the company's marketing made their products attractive outside of the original military market.
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This approach was successfully used to sue cigarette manufacturers for causing lung cancer.
Key Actionable Marketing Strategic
Consideration:
Ask yourself if it’s time for your business to reassess what it stands for. Also this applies to your brand and advertising.
While I won’t be at SMMW19, I’m interested to hear what your biggest takeaways are. Also stay tuned for mega social media content.
Heidi Cohen,
Actionable Marketing Guide
Happy Marketing,
Heidi
To keep your best content visible over the long term, use these top content distribution platforms.
Trust remains a critical factor in persuading prospects to purchase from your firm.
We gathered the top research on the topic to give you an unbiased perspective. Includes research charts and examples.
Even better, we used a Pi Day tie-in!
Want to improve your blog results? Then check out these 17 blogging tactics complete with data and examples.
Even better, it’s a great example of how to keep your holiday content up-to-date and visible.
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March 20th – March 22.
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Heidi Cohen Around the Internet
Photos: St. Pat's Pooch: https://www.pexels.com/photo/brown-and-black-dog-posing-for-photo-937673/ CC zero
Mark Schaefer & Heidi Cohen at Rutger's University, ©2019 Heidi Cohen
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Social Media Marketing World 2019